In this issue
In the December-January 2019 edition of Northwest Indiana Business Magazine, we explore some of the reasons the Region is such a great place to live, work and play.
Publisher’s Note
Do it yourself not as easy as it sounds
Region’s infrastructure experts focused on future The TV shows make it look so easy to “do it yourself.” No matter your generation, whether it is today’s Chip and Joanna Ganes or yesterday’s Bob and Norm from “This Old House,” they make it look easy to DIY. All you need is a little gumption, a saw,
Talented developments
Regardless of industry, all organizations need people Without people, no business would exist. Ultimately, people are the consumers of every product and service, including the most obscure technology. Even in business-to-business sales, people make decisions about what to purchase and when. All successful companies revolve around human needs and the humans who deliver the products
Strategy first
Define ideal prospects, key points of differentiation before committing to specific marketing tactics Marketing can feel like throwing a dart at a dartboard. You rarely hit a bull’s-eye, even a slight miss can dramatically impact your score, and too often, your throw misses the board entirely. Implementing marketing tactics like social, email, ads, sponsorships, etc.,
Taking stock
Recognizing excellence in Region’s thriving business community Each spring the magazine is honored to shine a light on many of the outstanding businesses in our Region with our Best of Business awards. Too often we only notice what isn’t working or what could be better in our Region. It is important to be self-aware and
Igniting our innovation in 2019
More ways to share local business stories The mission of Northwest Indiana Business Magazine from its founding in 1991 has been to publish stories about people and ideas that inform, inspire, challenge and educate local business and community leaders. We want to help them improve their businesses, the local economy and the quality of life
Region a hub of opportunity
Investments of time, dollars starting to yield dividends both foreign and domestic When it comes to opportunities, Northwest Indiana’s entrepreneurs have shown there’s no shortage of good ideas. In fact, some concepts developed in the Region have evolved into successful business ventures and mechanisms that could help other organizations prosper in the future. Region residents
On the road to success
Protect, save, plan, maintain, improve and serve — wise rules to live by to grow your business In business, your company’s reputation is an asset just as valuable if not more valuable than many of your physical assets. You buy insurance to protect your tangible assets. Are you doing enough to protect your reputation? In
Investing in Your Team
Small investments in employee training, recognition and benefits improves morale and the bottom line Most of us know intuitively that the human element is what differentiates us from other businesses. It is easy to lose sight of it at time when we get wrapped up in a new piece of machinery, a new process or
Growth isn’t by Chance
Growth requires planning, collaboration, inspiration and teamwork Growth in its many forms, including business growth, economic growth, and personal growth, is a recurring theme in this issue. I hope you enjoy and find inspiration from our stories in this issue, which shares various ways folks are working together to grow themselves, their companies, and their