Let us help you share your message with the Region's most influential decision-makers. We serve a targeted B2B audience in a 10-county region of Northwest and North Central Indiana home to 1.36 million Indiana residents and a fifth of all Indiana businesses. Choose traditional or digital advertising to share your message with engaged readers on their preferred platform.
Learn more about our mission, our partnership opportunities and our 2022 calendar by downloading our media kit. Complete our request pricing form to receive an automated email that includes our media kit and our 2022 price list.
Reader demographics
Our readers are decision-makers
We deliver your marketing message to the Region’s most influential and engaged business and community leaders. Our Region-specific, long-form content is highly valued by our readers who consider Northwest Indiana Business Magazine their primary regional magazine for its in-depth coverage of the local business community.
Targeted audience
Serving a fifth of Indiana's businesses
More than 40,000 people read our magazine each edition. Each copy is read by about three people, considering many are found in doctors' offices, hotels and waiting rooms. We mail almost 12,000 copies to Region decision-makers and business experts. Almost 6,000 people visit our website each month, and we send out at least 10,000 newsletters via email each month.
Bypass digital inbox clutter
Email is growing out of control. According to research, the average office worker receives 121 emails per day. Is your message getting through the noise? By contrast, our magazine is mailed directly to a person at their desk and is a welcome sight when they need to unplug and reconnect to the physical world. The magazine mails directly to company presidents, CEOs, business owners, as well as top managers and supervisors. We provide copies to universities, health care providers, economic development regional offices, not-for-profit organizations, local chambers of commerce and select hotels.
Quality articles
In-depth local business coverage
Together with our editorial board of local business and community leaders, our mission is to publish stories about people and ideas that inform, inspire, challenge and educate our readers, helping them improve the economy and quality of life in our Region. We focus on covering the local business community using local sources and local writers. Our articles use a storytelling writing style that emphasizes the positives while recognizing the negatives without sensationalizing the challenges we face as a Region.
Share your message
Print and digital advertising options
Print magazine
Our magazine‘s print edition has grown from two to six editions published each year. Touted as Indiana's leading regional business magazine since 1991, we continue to serve our readers with quality content written, photographed and edited by experienced journalists and writers. We also have a dedicated advisory board of Region experts and leaders who keep us current and relevant.
NWIndianaBusiness.com
Our website is updated daily with the latest regional business news. We publish multiple business-related news stories on topics and issues relevant to Northwest and North Central Indiana each weekday.
Email Newsletter
Our email newsletter provides a quick and convenient way to stay on top of the week’s most important regional news stories without cluttering your inbox. Our editors select and summarize the most crucial items from our website news section and deliver them in a convenient weekly email.
Next steps
Request pricing
Learn more about our mission, our partnership opportunities and our 2022 calendar by downloading our media kit. Complete our request pricing form to receive an automated email that includes our media kit and our 2022 price list.
Contact us
Contact me to discuss how we can partner together to meet your marketing goals.
Troy Linker
CEO/Publisher
219-230-3739 (direct)
888-915-0339