Maximize your marketing visibility • Northwest Indiana Business Magazine
2024 Northwest Indiana Business media kit

Maximize your marketing visibility

Let us help you share your message with the Region's most influential decision-makers. We serve a targeted B2B audience in a 10-county region of Northwest and North Central Indiana — home to 1.36 million Indiana residents and a fifth of all Indiana businesses. Choose print or digital advertising to share your message with engaged readers on their preferred platform.

Learn more about our mission, our partnership opportunities and our 2024 calendar by downloading our media kit. Complete our request pricing form (shown right once you click) to receive an automated email that includes our media kit and our 2024 price list.

Reader demographics

Our readers are decision-makers

2024 Northwest Indiana Business Magazine Media Kit

We deliver your marketing message to the Region’s most influential and engaged business and community leaders. Our Region-specific, long-form content is highly valued by our readers who consider Northwest Indiana Business Magazine their primary regional magazine for its in-depth coverage of the local business community.

Targeted audience

Serving a fifth of Indiana's businesses

2024 Northwest Indiana Business Magazine Media Kit

More than 40,000 people read our magazine each issue. One copy of the magazine is read by about three people, considering many are found in doctors' offices, hotels and waiting rooms. We mail about 12,000 copies to Region decision-makers and business experts. More than 10,000 people visit our website each month, and we send out at least 20,000 newsletters via email each month.

Bypass digital inbox clutter

According to Prosperity Media, the average office worker receives 121 emails a day. By contrast, our magazine is mailed directly to a person at their desk, and is a welcome sight when they need to unplug and reconnect to the physical world. The magazine mails directly to company presidents, CEOs, business owners, as well as top managers and supervisors. We provide copies to universities, health care providers, economic development regional offices, not-for-profit organizations, local chambers of commerce and select hotels.

Quality articles

In-depth local business coverage

2024 Northwest Indiana Business Magazine Media Kit

Together with our editorial board of local business and community leaders, our mission is to publish stories about people and ideas that inform, inspire, challenge and educate our readers, helping them improve the economy and quality of life in our Region. We focus on covering the local business community using local sources and writers. Our articles use a storytelling writing style that emphasizes the positives while recognizing the negatives without sensationalizing the challenges we face as a Region.

Share your message

Print and digital advertising options

Print magazine

2024 Northwest Indiana Business Magazine Media Kit

Our magazine's print issue has grown from two to six editions published each year. Touted as Indiana's leading regional business magazine since 1991, we continue to serve our readers with quality content — written, photographed and edited by experienced journalists and writers. We also have a dedicated advisory board of Region experts and leaders who keep us current and relevant.

NWIndianaBusiness.com

2024 Northwest Indiana Business Magazine media kit

Our website is updated daily with the latest regional business news. We publish multiple business-related news stories on topics and issues relevant to Northwest and North Central Indiana each weekday. We also share professional advice and opinion columns from experts in their industries.

Email newsletter

Our email newsletter provides a quick and convenient way to stay on top of the week’s most important regional business news stories without cluttering your inbox. Our editors select and summarize the most crucial items from our website news section and deliver them in a convenient weekly email. Our newsletter open rate is 30% — much higher than the industry average.

Next steps

Request pricing

Learn more about our mission, our partnership opportunities and our 2024 calendar by downloading our media kit. Complete our pricing request form (shown right once you click) to receive an automated email that includes our media kit and our 2024 price list.

Tips:
  • Find our advertising specifications here.
  • Download a deadline cheat sheet here.

Participate

2024 Northwest Indiana Business Magazine Media Kit

We rely on local voices to help us achieve our mission to share stories about people and ideas that inform, inspire, challenge and educate our readers. We need your suggestions and press releases to help us determine the best story ideas and sources. We also are grateful when you share our stories on social media.

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