Define ideal prospects, key points of differentiation before committing to specific marketing tactics Marketing can feel like throwing a dart at a dartboard. You rarely hit a bull’s-eye, even a slight miss can dramatically impact your score, and too often, your throw misses the board entirely. Implementing marketing tactics like social, email, ads, sponsorships, etc., […]
Taking stock
Recognizing excellence in Region’s thriving business community Each spring the magazine is honored to shine a light on many of the outstanding businesses in our Region with our Best of Business awards. Too often we only notice what isn’t working or what could be better in our Region. It is important to be self-aware and […]
Igniting our innovation in 2019
More ways to share local business stories The mission of Northwest Indiana Business Magazine from its founding in 1991 has been to publish stories about people and ideas that inform, inspire, challenge and educate local business and community leaders. We want to help them improve their businesses, the local economy and the quality of life […]
Region a hub of opportunity
Investments of time, dollars starting to yield dividends both foreign and domestic When it comes to opportunities, Northwest Indiana’s entrepreneurs have shown there’s no shortage of good ideas. In fact, some concepts developed in the Region have evolved into successful business ventures and mechanisms that could help other organizations prosper in the future. Region residents […]
On the road to success
Protect, save, plan, maintain, improve and serve — wise rules to live by to grow your business In business, your company’s reputation is an asset just as valuable if not more valuable than many of your physical assets. You buy insurance to protect your tangible assets. Are you doing enough to protect your reputation? In […]
Investing in Your Team
Small investments in employee training, recognition and benefits improves morale and the bottom line Most of us know intuitively that the human element is what differentiates us from other businesses. It is easy to lose sight of it at time when we get wrapped up in a new piece of machinery, a new process or […]
Growth isn’t by Chance
Growth requires planning, collaboration, inspiration and teamwork Growth in its many forms, including business growth, economic growth, and personal growth, is a recurring theme in this issue. I hope you enjoy and find inspiration from our stories in this issue, which shares various ways folks are working together to grow themselves, their companies, and their […]
Honoring Excellence
Our annual readers poll recognizes regional businesses that server us and our economy Each spring we ask our readers to help us identify and recognize the “Best of Business” in our region. Some of the names are the businesses you would expect to see on such a list. They appear year after year to remind […]
Lifelong Learners
Lifelong Learners prosper from today’s increased speed of change. Long gone are the days when one could learn a profession in their twenties and expect to apply it relatively unchanged for the rest of their work life.
Innovation Fuels Growth
Look for innovations in your business We strive to cover innovation in every issue of Northwest Indiana Business Quarterly, but our Fall issue is extra special as we profile the creative and talented individuals and teams honored by the Society of Innovators of Northwest Indiana. The society honors five individuals in this it’s thirteenth year. […]