Opinion

December-January 2020 issue cover

In this issue

In the December-January 2019 edition of Northwest Indiana Business Magazine, we explore some of the reasons the Region is such a great place to live, work and play.

In this issue Read More »

Troy Linker

Talented developments

Regardless of industry, all organizations need people Without people, no business would exist. Ultimately, people are the consumers of every product and service, including the most obscure technology. Even in business-to-business sales, people make decisions about what to purchase and when. All successful companies revolve around human needs and the humans who deliver the products

Talented developments Read More »

Blair Milo writes about 21st-century workforce

Collaboration essential

Working together to build 21st-century workforce will fuel innovation, diversity, talent There’s an African proverb, “If you want to go fast, go alone. If you want to go far, go together.” As Indiana works to fill more than 1 million jobs during the next decade, attracting, developing and connecting talent for a 21st-century workforce has

Collaboration essential Read More »

Troy Linker

Strategy first

Define ideal prospects, key points of differentiation before committing to specific marketing tactics Marketing can feel like throwing a dart at a dartboard. You rarely hit a bull’s-eye, even a slight miss can dramatically impact your score, and too often, your throw misses the board entirely. Implementing marketing tactics like social, email, ads, sponsorships, etc.,

Strategy first Read More »

Troy Linker

Taking stock

Recognizing excellence in Region’s thriving business community Each spring the magazine is honored to shine a light on many of the outstanding businesses in our Region with our Best of Business awards. Too often we only notice what isn’t working or what could be better in our Region. It is important to be self-aware and

Taking stock Read More »

Scroll to Top