In this issue
This issue of the magazine marks the end of a year no one ever imagined, including a global pandemic that led to a financial crisis. But Region businesses fought for their survival, especially those who earned E-Day awards.
Publisher’s Note
In this issue
Despite the pandemic, Northwest Indiana business owners and organizations were inspired to innovate during this unprecedented time. New leaders took the helms of companies; new products were launched; and people helped others during a great time of need.
In this issue
As the Region charted unknown waters, many leaned on industry experts for advice to set a course toward the future, a few of whom share their guidance in this issue. We also share stories that highlight perseverance in the Region during a crisis.
In this issue
This edition of Northwest Indiana Business Magazine comes during a time when the world faces a challenge unlike anything in recent history. Our writers learned business and community leaders adapted to the situation, providing expertise to guide clients and customers through uncertain times.
In this issue
In the February-March 2020 edition of our magazine, we celebrate the entrepreneurs who weathered the sacrifices and successes to make their small business dreams come true.
In this issue
In the December-January 2019 edition of Northwest Indiana Business Magazine, we explore some of the reasons the Region is such a great place to live, work and play.
Do it yourself not as easy as it sounds
Region’s infrastructure experts focused on future The TV shows make it look so easy to “do it yourself.” No matter your generation, whether it is today’s Chip and Joanna Ganes or yesterday’s Bob and Norm from “This Old House,” they make it look easy to DIY. All you need is a little gumption, a saw,
Talented developments
Regardless of industry, all organizations need people Without people, no business would exist. Ultimately, people are the consumers of every product and service, including the most obscure technology. Even in business-to-business sales, people make decisions about what to purchase and when. All successful companies revolve around human needs and the humans who deliver the products
Strategy first
Define ideal prospects, key points of differentiation before committing to specific marketing tactics Marketing can feel like throwing a dart at a dartboard. You rarely hit a bull’s-eye, even a slight miss can dramatically impact your score, and too often, your throw misses the board entirely. Implementing marketing tactics like social, email, ads, sponsorships, etc.,