While artificial intelligence is all the talk, I keep hearing that personal relationships are still the keys to long-term success.
That business model also is a line from the 1996 movie “Jerry McGuire.” The lead character has an epiphany that fewer clients leads to better returns. The revelation got him fired, but in the end, getting to know his clients better led to a better life.
Thirty years later, Northwest Indiana Business Magazine’s readers still consider this way of doing business essential to building success and a sense of community. We are all in this work world together.
Our magazine plays a small part in that process. We offer opportunities to learn more about people and what drives them. We also foster connections with the individuals who collectively are growing the Region’s economic development.
Several stories in this issue consider the importance of personal relationships, including our cover article. Community banks and credit unions make relationships count and are committed to staffing their local branches with employees who know their towns.
Our marketing story shares branding lessons, including the “living brand” — the employee who greets you when you walk in and the company that creates an emotional bond with customers. These lessons can help businesses big and small.
Even our architecture/design story discusses the return to office as an opportunity to bring out the best in employees. Companies are rethinking their spaces to accommodate full-time and hybrid workers, and to foster relationships that improve creativity and productivity.
Relationships can be challenging when starting out. Internships help youth start that process early. Some of these experiences lead to full-time work, mentoring opportunities or the chance to figure out what they do best in life.
And then there’s Hobart — a community that thrives on civic pride. Brickies, as they are called, are particularly proud of the education they provide their students — and the relationships that last a lifetime.
We also feature a special section on Leadership Northwest Indiana, which is celebrating its 50th cohort this fall. And our series on economic development focuses on business resources at libraries.
Also find features on rScan’s growth in South Bend, IU Northwest Dean Cynthia Roberts and the Urban League of Northwest Indiana’s efforts to help small business. Enjoy this issue!
Read more stories from the current issue of Northwest Indiana Business Magazine.
Giving that returns favor
Building city of readers
Project beyond imagination
Called home for seniors
Creative economy
Purpose meets prosperity
Keys to Hoosier tax haven
Steel support system
Growing legal opportunities
Professional advancement
