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You are here: Home / Archives for marketing

In this issue

May 29, 2020 – By Larry Avila Leave a Comment

June-July 2020 issue of Northwest Indiana Business Magazine

This edition of Northwest Indiana Business Magazine comes during a time when the world faces a challenge unlike anything in recent history. Our writers learned business and community leaders adapted to the situation, providing expertise to guide clients and customers through uncertain times.

Filed Under: 2020-Jun-Jul, Publisher's Note Tagged With: COVID-19, DineIn, health care, In this issue, marketing, Meals on Wheels, Rob Chapek

Time to reconnect

May 29, 2020 – By Doug Ross Leave a Comment

Time to reconnect after shelter-in-place orders

For every economic downturn, there’s a recovery, and experts say lulls are the best time to plan for the bounce back. Staying at home doesn’t mean standing still, experts said. Nor should it mean ending marketing efforts.

Filed Under: 2020-Jun-Jul, Marketing Tagged With: COVID-19, Gov. Eric Holcomb, Group 7even, Jack Adams, Julie Olthoff, marketing, Mat Barbur, Michelle Andres, Safari Marketing, SERA Solutions, SETH SPENCER, stay-at-home order, True Mtn Marketing, VIA Marketing

USDA grant will help state find ways to boost Indiana’s agriculture industry

December 19, 2019 – By Larry Avila

Sweet corn

A partnership between Indiana Grown and Purdue University could lead to new strategies to help the state’s agriculture industry make more money.

Filed Under: Agribusiness, Business News Bits, Government, Marketing Tagged With: agriculture, Around the Region, food industry, Indiana grown, marketing, Purdue University, USDA

New Purdue University Northwest contest asks students to develop digital marketing campaign

August 8, 2019 – By Larry Avila

Purdue University Northwest has launched The Digital Marketing Competition, a nationwide university competition where teams consisting of between two and four students create a digital marketing campaign for a real corporate sponsor.

Filed Under: Business News Bits, Education, Marketing Tagged With: Around the Region, corporate sponsorship, Digital Marketing Competition, marketing, national competition, Purdue University Northwest

Strategy first

May 31, 2019 – By Troy Linker Leave a Comment

Troy Linker

Define ideal prospects, key points of differentiation before committing to specific marketing tactics Marketing can feel like throwing a dart at a dartboard. You rarely hit a bull’s-eye, even a slight miss can dramatically impact your score, and too often, your throw misses the board entirely. Implementing marketing tactics like social, email, ads, sponsorships, etc., […]

Filed Under: 2019-Jun-Jul, Publisher's Note Tagged With: marketing, marketing strategy, Northwest Indiana Business Magazine, social media strategy, Troy Linker

Firms display best work online

March 28, 2019 – By Bob Moulesong Leave a Comment

Gary/Chicago International Airport runway project

Construction and engineering companies say website portfolios useful tool for attracting future business Building projects frequently present unique challenges on the long road to completion. When success is achieved, Region construction and engineering firms highlight their best projects on their websites. There they describe the specific challenges presented and the innovative solutions they developed. The […]

Filed Under: 2019-Apr-May, Construction Tagged With: attraction for Northwest Indiana, Construction, Gary Chicago International Airport, Illiana Christian High School, Indiana Toll Road Concession Co./Sunoco, Larson Danielson Construction, marketing, Millies Engineering Group, Northwest Indiana, Ozinga Ready Mix Concrete, promotion, runway project, Superior Construction, website marketing

Video promotes economic, quality of life benefits of Michigan City, Northwest Indiana

August 20, 2018 – By Larry Avila

Michigan City Econ video

The Economic Development Corp. Michigan City released a new promotion video, highlighting Michigan City and its assorted business and recreational amenities. The nearly four-minute video showcases Michigan City government and business leaders discussing what they believe are the community’s strengths from its location on Lake Michigan to ease of connectivity to Chicago and Michigan. Economic […]

Filed Under: Business News Bits Tagged With: Around the Region, economic development, Economic Development Corp. Michigan City, EDCMC, marketing, Michigan City, promotional video

Prime Real Estate reveals its latest craft beer ‘Prime A’Peel’

June 7, 2018 – By Larry Avila

Prime A'Peel

Prime Real Estate on June 7 unveiled its latest craft beer Prime A’Peel. Prime Real Estate employees helped develop the beer, which was brewed at Crown Brewing in Crown Point. The beer is a New England IPA made with orange peel, citra, zythos, and cascade hops. This is the third beer the company has created. […]

Filed Under: Business News Bits Tagged With: Around the Region, craft beer, Crown Brewing, Crown Point, marketing, novelty beer, novelty marketing, Prime Real Estate, vanity beer

Print Issue

December-January 2020

December-January 2020 issue

Magazine Articles

In this issue

Around the Region

People first attitude

A fresh look at numbers

Sound mind and body

Leadership potential

Guidance for entrepreneurs

Advocate for children

Legacy of environmental trust

Outdoor adventure awaits

Viewpoint: Better workforce essential

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