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You are here: Home / Archives for marketing

New Purdue University Northwest contest asks students to develop digital marketing campaign

August 8, 2019 by Larry Avila Leave a Comment

Purdue University Northwest has launched The Digital Marketing Competition, a nationwide university competition where teams consisting of between two and four students create a digital marketing campaign for a real corporate sponsor.

Filed Under: Business News Bits, Education, Marketing Tagged With: Around the Region, corporate sponsorship, Digital Marketing Competition, marketing, national competition, Purdue University Northwest

Strategy first

May 31, 2019 by Troy Linker

Troy Linker

Define ideal prospects, key points of differentiation before committing to specific marketing tactics Marketing can feel like throwing a dart at a dartboard. You rarely hit a bull’s-eye, even a slight miss can dramatically impact your score, and too often, your throw misses the board entirely. Implementing marketing tactics like social, email, ads, sponsorships, etc., […]

Filed Under: 2019-Jun-Jul, Publisher's Note Tagged With: marketing, marketing strategy, Northwest Indiana Business Magazine, social media strategy, Troy Linker

Firms display best work online

March 28, 2019 by Bob Moulesong

Gary/Chicago International Airport runway project

Construction and engineering companies say website portfolios useful tool for attracting future business Building projects frequently present unique challenges on the long road to completion. When success is achieved, Region construction and engineering firms highlight their best projects on their websites. There they describe the specific challenges presented and the innovative solutions they developed. The […]

Filed Under: 2019-Apr-May, Construction Tagged With: attraction for Northwest Indiana, Construction, Gary Chicago International Airport, Illiana Christian High School, Indiana Toll Road Concession Co./Sunoco, Larson Danielson Construction, marketing, Millies Engineering Group, Northwest Indiana, Ozinga Ready Mix Concrete, promotion, runway project, Superior Construction, website marketing

Video promotes economic, quality of life benefits of Michigan City, Northwest Indiana

August 20, 2018 by Larry Avila

Michigan City Econ video

The Economic Development Corp. Michigan City released a new promotion video, highlighting Michigan City and its assorted business and recreational amenities. The nearly four-minute video showcases Michigan City government and business leaders discussing what they believe are the community’s strengths from its location on Lake Michigan to ease of connectivity to Chicago and Michigan. Economic […]

Filed Under: Business News Bits Tagged With: Around the Region, economic development, Economic Development Corp. Michigan City, EDCMC, marketing, Michigan City, promotional video

Prime Real Estate reveals its latest craft beer ‘Prime A’Peel’

June 7, 2018 by Larry Avila

Prime A'Peel

Prime Real Estate on June 7 unveiled its latest craft beer Prime A’Peel. Prime Real Estate employees helped develop the beer, which was brewed at Crown Brewing in Crown Point. The beer is a New England IPA made with orange peel, citra, zythos, and cascade hops. This is the third beer the company has created. […]

Filed Under: Business News Bits Tagged With: Around the Region, craft beer, Crown Brewing, Crown Point, marketing, novelty beer, novelty marketing, Prime Real Estate, vanity beer

Current Print Issue

Around the Region: December-January 2019

Regional approach to curb appeal

Evolving CPA offers more than number crunching

Small business community ready to launch ideas

More than steps toward well-being

Partners in hiring

Research key to educating next generation of scientists

The evolving workplace

Charitable good neighbors

Dreamy peanut butter success

Out & about in Northwest Indiana: December-January 2019

Out & about in greater South Bend: December-January 2019

From trash to natural treasure

The write leadership stuff

Time for Region to shine

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