Learn about people, companies making difference at work and in their communities, including Marcos Nogués, who was named chief investment officer at First Merchants Corp.
In this issue
This edition of Northwest Indiana Business Magazine comes during a time when the world faces a challenge unlike anything in recent history. Our writers learned business and community leaders adapted to the situation, providing expertise to guide clients and customers through uncertain times.
Time to reconnect
For every economic downturn, there’s a recovery, and experts say lulls are the best time to plan for the bounce back. Staying at home doesn’t mean standing still, experts said. Nor should it mean ending marketing efforts.
USDA grant will help state find ways to boost Indiana’s agriculture industry
A partnership between Indiana Grown and Purdue University could lead to new strategies to help the state’s agriculture industry make more money.
New Purdue University Northwest contest asks students to develop digital marketing campaign
Purdue University Northwest has launched The Digital Marketing Competition, a nationwide university competition where teams consisting of between two and four students create a digital marketing campaign for a real corporate sponsor.
Strategy first
Define ideal prospects, key points of differentiation before committing to specific marketing tactics Marketing can feel like throwing a dart at a dartboard. You rarely hit a bull’s-eye, even a slight miss can dramatically impact your score, and too often, your throw misses the board entirely. Implementing marketing tactics like social, email, ads, sponsorships, etc., […]
Firms display best work online
Construction and engineering companies say website portfolios useful tool for attracting future business Building projects frequently present unique challenges on the long road to completion. When success is achieved, Region construction and engineering firms highlight their best projects on their websites. There they describe the specific challenges presented and the innovative solutions they developed. The […]
Video promotes economic, quality of life benefits of Michigan City, Northwest Indiana
The Economic Development Corp. Michigan City released a new promotion video, highlighting Michigan City and its assorted business and recreational amenities. The nearly four-minute video showcases Michigan City government and business leaders discussing what they believe are the community’s strengths from its location on Lake Michigan to ease of connectivity to Chicago and Michigan. Economic […]
Prime Real Estate reveals its latest craft beer ‘Prime A’Peel’
Prime Real Estate on June 7 unveiled its latest craft beer Prime A’Peel. Prime Real Estate employees helped develop the beer, which was brewed at Crown Brewing in Crown Point. The beer is a New England IPA made with orange peel, citra, zythos, and cascade hops. This is the third beer the company has created. […]