Define ideal prospects, key points of differentiation before committing to specific marketing tactics Marketing can feel like throwing a dart at a dartboard. You rarely hit a bull’s-eye, even a slight miss can dramatically impact your score, and too often, your throw misses the board entirely. Implementing marketing tactics like social, email, ads, sponsorships, etc., […]
Seeds of entrepreneurship can be planted early but might not include a college education It’s 10:30 p.m., and I’m exhausted. When I try to sleep, I find myself thinking about the next day’s commute into downtown Chicago. Every day I wondered why I spent so much time and money to earn a college degree—so that
Students’ ideas, passion lead classroom direction Read More »
Recognizing excellence in Region’s thriving business community Each spring the magazine is honored to shine a light on many of the outstanding businesses in our Region with our Best of Business awards. Too often we only notice what isn’t working or what could be better in our Region. It is important to be self-aware and
Leadership Institute at Purdue University Northwest here to share resources to drive change in Region Leadership. We know it when we see it, but more importantly, we are adrift when it is missing. That’s why the Leadership Institute at Purdue Northwest, formerly known as the South Shore Leadership Center, is committed to developing, mentoring and
Making good people great Read More »
More ways to share local business stories The mission of Northwest Indiana Business Magazine from its founding in 1991 has been to publish stories about people and ideas that inform, inspire, challenge and educate local business and community leaders. We want to help them improve their businesses, the local economy and the quality of life
Igniting our innovation in 2019 Read More »
Collaboration essential to growing community that encourages opportunity for everyone Competition compels us to excel—that is the nature of free enterprise—but competition between individuals alone will not often produce meaningful change across an entire region. Cooperation, respect and teamwork are required to create a vibrant, enticing, community of like-minded individuals who are out to change
A plan to ‘ignite’ change Read More »
Investments of time, dollars starting to yield dividends both foreign and domestic When it comes to opportunities, Northwest Indiana’s entrepreneurs have shown there’s no shortage of good ideas. In fact, some concepts developed in the Region have evolved into successful business ventures and mechanisms that could help other organizations prosper in the future. Region residents
Region a hub of opportunity Read More »
‘Ignite the Region’ initiative spurring next wave of growth Serving as Indiana’s secretary of commerce and helping lead the Indiana Economic Development Corp. (IEDC), I have the opportunity to see firsthand the incredible work being done to drive Indiana forward and take our economy to the next level. Indiana is ranked first in the Midwest
Hoosiers taking Northwest Indiana to the next level Read More »
Protect, save, plan, maintain, improve and serve — wise rules to live by to grow your business In business, your company’s reputation is an asset just as valuable if not more valuable than many of your physical assets. You buy insurance to protect your tangible assets. Are you doing enough to protect your reputation? In
On the road to success Read More »
Many Americans can expect tax savings when filing 2018 returns The Tax Cuts and Jobs Act, passed into law in December, is the biggest change in the tax code in more than 30 years. It is expected to result in tax savings for most Americans, without requiring them to do anything differently. By now, most
Preparations will lead to rewards Read More »
