Professional Services Archives • Page 15 of 27 • Northwest Indiana Business Magazine

Professional Services

How to avoid ransomware

A good technological defense

Region experts say the best offense is a good defense when it comes to protecting companies and organiza-tions from malicious ransomware that often stops operations or seriously impairs them.

Marketing social media

A few clicks to brand awareness

Regional experts say marketing in the digital age starts with a complementary web and social media presence to build brand awareness with potential customers.

Thinking about next downturn?

Northwest Indiana banking leaders stress the importance of setting up a rainy day fund for businesses as they reflect on the past year during a pandemic.

Layne Marino

Inner entrepreneur

Attorney Layne Marino, with the law firm of Burke Costanza & Carberry in Merrillville, shares her expertise on how to buy a franchise and make it successful.

Stacey Poynter

Think past pandemic

Stacey Poynter of the U.S. Small Business Administration offers advice on how to prepare for future disasters by making plans and testing them.

Raeann Trakas offers marketing advice

Tips for meeting virtually

Northwest Indiana Forum marketing maven Raeann Trakas shares tips for meeting virtually during this unprecedented time.

Human resources

Putting human resources first

Experts, including those in Northwest Indiana, say a focus on employee well-being is one of the next workplace trends as the pandemic subsides.

Accounting photo

A fresh look at numbers

The use of data analytics is shaping the way accounting firms do business from inputting numbers to analyzing them to help clients better use the data to increase their productivity and profitability, according to one regional expert.

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