Best reputation forward
Building a strong company brand takes hard work, persistence in monitoring details like publishing content and marketing it on social media and websites.
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For the good of everyone
Professionals say flexibility essential as workplaces shift to keeping employees happier and healthier with policies like remote options, sick leave, among other amenities.
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Culture of engagement
Northwest Indiana executives say communication, appreciation go long way in retaining talented workforce.
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A few clicks to brand awareness
Regional experts say marketing in the digital age starts with a complementary web and social media presence to build brand awareness with potential customers.
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Time to reconnect
For every economic downturn, there’s a recovery, and experts say lulls are the best time to plan for the bounce back. Staying at home doesn’t mean standing still, experts said. Nor should it mean ending marketing efforts.
Persistent social gains
Industry leaders offer insight on how to build customer base with targeted online content Staying social through content creation, remaining responsive, audience identification and analytical-based ads remains a significant component of marketing for businesses of all sizes, experts say. “Social media is not just important, it’s the largest piece of the puzzle right now especially
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