Setting special events apart takes time and planning and continual improvement, organizers say If this year is anything like the past 24, thousands of people will descend on downtown Whiting over three days in late July. They will devour Eastern European food, imbibe some brews or wine, watch a parade and take part in a […]
Persistent social gains
Industry leaders offer insight on how to build customer base with targeted online content Staying social through content creation, remaining responsive, audience identification and analytical-based ads remains a significant component of marketing for businesses of all sizes, experts say. “Social media is not just important, it’s the largest piece of the puzzle right now especially […]
Name-changing landscape
National park status for Indiana Dunes puts Region’s lakeshore in elite group A familiar place has a new name. The Indiana Dunes National Lakeshore officially became the Indiana Dunes National Park, making it the 61st park to receive national status. Legislation to change the name was introduced by U.S. Rep. Pete Visclosky and signed into […]
How to fix rural digital divide
Private industry, government work together to bring broadband to more Hoosiers In rural America, it’s often a case of “the haves” and “have nots” when it comes to high-speed internet service—and Indiana is no exception. Rural areas have been largely left out when it comes to building or improving fiber networks. Federal, state and private […]
Strong, steady development
Statistics show demands for commercial space stable for Northwest, North Central Indiana Demand for commercial space is on the rise in Northwest and North Central Indiana as developers and businesses recognize the Region as a cost-effective gateway into the Chicago-area market. While Northwest and North Central Indiana might not be experiencing the type of growth […]
Perfect technological storm
Hammond’s Digital Crossroads in line to meet rising demand for data storage Transformational. Thomas Dakich likes to use this one word to describe the Digital Crossroads Lake Michigan data center in Hammond. Coincidentally—yet symbolically—it is being built on property once housing the coal-fueled State Line Generating Plant, possibly the largest polluter of its time in […]
Around the Region: June-July 2019
Learn about people, companies making difference at work and in their communities Accounting Brandon Underwood of St. John recently passed the exam to earn his certified public accountant designation. Underwood, a staff accountant for almost four years at McMahon and Associates in Munster, is a graduate of Purdue University Calumet. Emily Vargo, a certified public […]
Strategy first
Define ideal prospects, key points of differentiation before committing to specific marketing tactics Marketing can feel like throwing a dart at a dartboard. You rarely hit a bull’s-eye, even a slight miss can dramatically impact your score, and too often, your throw misses the board entirely. Implementing marketing tactics like social, email, ads, sponsorships, etc., […]
Making good people great
Leadership Institute at Purdue University Northwest here to share resources to drive change in Region Leadership. We know it when we see it, but more importantly, we are adrift when it is missing. That’s why the Leadership Institute at Purdue Northwest, formerly known as the South Shore Leadership Center, is committed to developing, mentoring and […]
Anatomy of buy-sell agreement
Owners usually have two choices when considering how companies will go on without them Succession planning is vital to the continuation of any business. And when there are multiple owners—partners, members, shareholders—no single document is more important than a comprehensive, up-to-date buy-sell agreement. Failure to have such an agreement adds confusion and stress at the […]
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