Industry leaders offer insight on how to build customer base with targeted online content Staying social through content creation, remaining responsive, audience identification and analytical-based ads remains a significant component of marketing for businesses of all sizes, experts say. “Social media is not just important, it’s the largest piece of the puzzle right now especially …
How marketing firms help businesses rise to the top In our increasingly digital world, the role of marketing looks drastically different than it did a decade ago. It’s never been easier for a company to market itself, but at the same time, the number of options to do so can be overwhelming. This is why …
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INDIANAPOLIS – Chip Ganassi Racing Teams and PNC Financial Services Group, Inc. have formed a strategic sponsorship for the 2013 race season. The relationship, which includes assets across the Ganassi Racing’s IndyCar, NASCAR and Grand-AM programs, will be focused around key motorsports events for each series in the Indianapolis market. “It is always great when …
HOBART – Local Chick-fil-A restaurant owner Tyler Carter, View Outdoor Advertising and the cow of the hour gathered Jan. 10 to divulge what the infamous bovines have been up to. The Merrillville advertising company announced its participation in Chick-fil-A’s award-winning marketing campaign featuring the cows urging people to “Eat Mor Chikin.” The campaign began in …
HAMMOND – SportsIndiana.org has received a facelift. The new site is more user-friendly and includes features such as an interactive community map, individual community sports venue pages, membership information and information on the sports tourism business in Northwest Indiana. “This new website greatly simplifies the process of applying for and submitting grant requests for the …
MISHAWAKA – The Michiana Chapter of the American Marketing Association will meet at 11:30 a.m. Tuesday, Nov. 13, at the Windsor Park Conference Center in Mishawaka. Author and consultant Mark Hubbard will be the guest speaker and will talk on executive leadership and management. He is an independent consultant with more than 25 years of …
DYER – Hoosier Daddy BBQ Sauce, made in Dyer, has been included on the menu for events at Soldier Field in Chicago, including home football games for the Chicago Bears, for the next three seasons. Owner Kim Foy said it will be used on Soldier Field’s brisket, pulled pork and other food offerings. The company …
GARY – James Ward has been named marketing liaison for the Gary/Chicago International Airport. Ward has signed a nine-month contract with the airport at $1,000 a month. The primary responsibility for Ward will be spread the word about Allegiant Air services at the airport. In addition to its scheduled flights to Florida, Allegiant also provides …
HAMMOND – The South Shore Convention and Visitors Authority has announced that the Chicago White Sox is its newest partner. “We’re looking to collaborate any way we can to bring more people to their games,” said Heather Becerra, South Sore CVA director of sales and marketing. In addition to promoting the White Sox at various …
