A vintage poster series, which showcases assorted destinations and landmarks throughout the Region and northern Indiana, has hit an anniversary milestone.
Best reputation forward
Building a strong company brand takes hard work, persistence in monitoring details like publishing content and marketing it on social media and websites.
University of Saint Francis names logo redesign contest winner but will continue working on refresh
After launching an open contest last fall to find a design for a new logo, the University of Saint Francis says it will continue working on a refresh.
Mascots for Chicago White Sox, Harlem Globetrotters voted into hall of fame
The mascots for the Chicago White Sox and Harlem Globetrotters are the newest inductees to the National Mascot Hall of Fame in Whiting.
Hocus pocus! It is time for some strategic planning focus
Treat yourself! It’s that time of year again! What better way to get into the Halloween spirit than by updating or creating your strategic marketing plan? So this Halloween, make it a resolution to craft a detailed and strategically sound marketing plan. I know, I know creating a strategic plan is the business equivalent of […]
Chamber to lead marketing efforts for Michigan City
The Michigan City Chamber of Commerce will lead marketing efforts for the community it calls home.
A few clicks to brand awareness
Regional experts say marketing in the digital age starts with a complementary web and social media presence to build brand awareness with potential customers.
Time to reconnect
For every economic downturn, there’s a recovery, and experts say lulls are the best time to plan for the bounce back. Staying at home doesn’t mean standing still, experts said. Nor should it mean ending marketing efforts.
USDA grant will help state find ways to boost Indiana’s agriculture industry
A partnership between Indiana Grown and Purdue University could lead to new strategies to help the state’s agriculture industry make more money.
Harbour Trust & Investment Co. partners with Purdue University Northwest in digital marketing competition
Purdue University Northwest is partnering with Harbour Trust & Investment Management Company in Michigan City for its first ever Digital Marketing Competition.
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