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You are here: Home / Archives for Industries / Professional Services / Marketing

University of Saint Francis names logo redesign contest winner but will continue working on refresh

May 4, 2022 – By Larry Avila Leave a Comment

After launching an open contest last fall to find a design for a new logo, the University of Saint Francis says it will continue working on a refresh.

Filed Under: Business News Bits, Education, Marketing Tagged With: Around the Region, Jeff Dollens, logo contest, University of Saint Francis, USF

Mascots for Chicago White Sox, Harlem Globetrotters voted into hall of fame

November 11, 2021 – By Larry Avila

Mascot Hall of Fame

The mascots for the Chicago White Sox and Harlem Globetrotters are the newest inductees to the National Mascot Hall of Fame in Whiting.

Filed Under: Athletics & Sports, Business News Bits, Entertainment, Marketing, Tourism & Recreation Tagged With: Around the Region, Chicago White Sox, Globie, Harlem Globetrotters, Mascot Hall of Fame and Museum, MLB, National Mascot Hall of Fame Whiting Indiana, Southpaw

Hocus pocus! It is time for some strategic planning focus

October 29, 2021 – By Troy Linker

Halloween notepad. Pumpkin lantern, pen, bats and notepad on a red background. Traditional halloween decor concept. Copy space. Flatlay. Top view.

Treat yourself! It’s that time of year again! What better way to get into the Halloween spirit than by updating or creating your strategic marketing plan? So this Halloween, make it a resolution to craft a detailed and strategically sound marketing plan. I know, I know creating a strategic plan is the business equivalent of […]

Filed Under: Marketing, Professional & Legal Advice

Chamber to lead marketing efforts for Michigan City

June 29, 2021 – By Larry Avila

Michigan City chamber logo

The Michigan City Chamber of Commerce will lead marketing efforts for the community it calls home.

Filed Under: Business News Bits, Economic Development, Marketing Tagged With: Around Michiana, Around the Region, discovermichigancity.com, Michigan City Chamber of Commerce, Michigan City Indiana

A few clicks to brand awareness

May 28, 2021 – By Carrie Napoleon Leave a Comment

Marketing social media

Regional experts say marketing in the digital age starts with a complementary web and social media presence to build brand awareness with potential customers.

Filed Under: 2021-Jun-Jul, Marketing Tagged With: Ash Siery, C WHITT PR, Chelsea Whittington, Group 7even, Jay Mattern, Michelle Andres, SERA Solutions, SETH SPENCER, social media strategy, Vala Marketing, Villing+Company, website marketing

Time to reconnect

May 29, 2020 – By Doug Ross Leave a Comment

Time to reconnect after shelter-in-place orders

For every economic downturn, there’s a recovery, and experts say lulls are the best time to plan for the bounce back. Staying at home doesn’t mean standing still, experts said. Nor should it mean ending marketing efforts.

Filed Under: 2020-Jun-Jul, Marketing Tagged With: COVID-19, Gov. Eric Holcomb, Group 7even, Jack Adams, Julie Olthoff, marketing, Mat Barbur, Michelle Andres, Safari Marketing, SERA Solutions, SETH SPENCER, stay-at-home order, True Mtn Marketing, VIA Marketing

USDA grant will help state find ways to boost Indiana’s agriculture industry

December 19, 2019 – By Larry Avila

Sweet corn

A partnership between Indiana Grown and Purdue University could lead to new strategies to help the state’s agriculture industry make more money.

Filed Under: Agribusiness, Business News Bits, Government, Marketing Tagged With: agriculture, Around the Region, food industry, Indiana grown, marketing, Purdue University, USDA

Harbour Trust & Investment Co. partners with Purdue University Northwest in digital marketing competition

September 5, 2019 – By Larry Avila

Purdue University Northwest is partnering with Harbour Trust & Investment Management Company in Michigan City for its first ever Digital Marketing Competition.

Filed Under: Business News Bits, Education, Marketing Tagged With: Around the Region, Digital Marketing Competition, Harbour Trust & Investment Company, partnership, Purdue University Northwest

New Purdue University Northwest contest asks students to develop digital marketing campaign

August 8, 2019 – By Larry Avila

Purdue University Northwest has launched The Digital Marketing Competition, a nationwide university competition where teams consisting of between two and four students create a digital marketing campaign for a real corporate sponsor.

Filed Under: Business News Bits, Education, Marketing Tagged With: Around the Region, corporate sponsorship, Digital Marketing Competition, marketing, national competition, Purdue University Northwest

Dojo Creative marks first anniversary with addition of new employees

July 5, 2019 – By Larry Avila

Dojo Creative

DOJO Creative of South Bend celebrated its one-year anniversary with the addition of two new employees.

Filed Under: Business News Bits, Marketing Tagged With: Around the Region, Brenton Abram-Copenhaver, business anniversary, Dojo Creative, new hires, Ryan Bronkema, South Bend

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April-May 2022

April-May 2022 issue

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Around the Region

2022 Best of Business

For the good of everyone

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Forging path into Indiana

True to its active mission

Viewpoint: Indiana’s future a sure bet

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