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You are here: Home / Archives for Industries / Professional Services / Marketing

Time to reconnect

May 29, 2020 – By Doug Ross Leave a Comment

Time to reconnect after shelter-in-place orders

For every economic downturn, there’s a recovery, and experts say lulls are the best time to plan for the bounce back. Staying at home doesn’t mean standing still, experts said. Nor should it mean ending marketing efforts.

Filed Under: 2020-Jun-Jul, Marketing Tagged With: COVID-19, Gov. Eric Holcomb, Group 7even, Jack Adams, Julie Olthoff, marketing, Mat Barbur, Michelle Andres, Safari Marketing, SERA Solutions, SETH SPENCER, stay-at-home order, True Mtn Marketing, VIA Marketing

USDA grant will help state find ways to boost Indiana’s agriculture industry

December 19, 2019 – By Larry Avila

Sweet corn

A partnership between Indiana Grown and Purdue University could lead to new strategies to help the state’s agriculture industry make more money.

Filed Under: Agribusiness, Business News Bits, Government, Marketing Tagged With: agriculture, Around the Region, food industry, Indiana grown, marketing, Purdue University, USDA

Harbour Trust & Investment Co. partners with Purdue University Northwest in digital marketing competition

September 5, 2019 – By Larry Avila

Purdue University Northwest is partnering with Harbour Trust & Investment Management Company in Michigan City for its first ever Digital Marketing Competition.

Filed Under: Business News Bits, Education, Marketing Tagged With: Around the Region, Digital Marketing Competition, Harbour Trust & Investment Company, partnership, Purdue University Northwest

New Purdue University Northwest contest asks students to develop digital marketing campaign

August 8, 2019 – By Larry Avila

Purdue University Northwest has launched The Digital Marketing Competition, a nationwide university competition where teams consisting of between two and four students create a digital marketing campaign for a real corporate sponsor.

Filed Under: Business News Bits, Education, Marketing Tagged With: Around the Region, corporate sponsorship, Digital Marketing Competition, marketing, national competition, Purdue University Northwest

Dojo Creative marks first anniversary with addition of new employees

July 5, 2019 – By Larry Avila

Dojo Creative

DOJO Creative of South Bend celebrated its one-year anniversary with the addition of two new employees.

Filed Under: Business News Bits, Marketing Tagged With: Around the Region, Brenton Abram-Copenhaver, business anniversary, Dojo Creative, new hires, Ryan Bronkema, South Bend

Persistent social gains

May 31, 2019 – By Lesly Bailey Leave a Comment

Group 7even

Industry leaders offer insight on how to build customer base with targeted online content Staying social through content creation, remaining responsive, audience identification and analytical-based ads remains a significant component of marketing for businesses of all sizes, experts say. “Social media is not just important, it’s the largest piece of the puzzle right now especially […]

Filed Under: 2019-Jun-Jul, Marketing Tagged With: Group 7even, SERA Solutions, social media policies, social media strategy, True Mtn Social, Vala Marketing

Maximized Marketing

May 3, 2017 – By Julia Huisman Leave a Comment

Geminus recently outsourced their marketing to an outside firm who implemented a comprehensive digital strategy for events. Attendance at a recent event increased from 700 in previous years to 1,600 this year.

How marketing firms help businesses rise to the top In our increasingly digital world, the role of marketing looks drastically different than it did a decade ago. It’s never been easier for a company to market itself, but at the same time, the number of options to do so can be overwhelming. This is why […]

Filed Under: Marketing, Spring 2017

Purdue Calumet wins district ad contest

April 30, 2013 – By Janice Dixon-Fitzwater

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Filed Under: Business News Bits, Education, Marketing

Ganassi Racing, PNC form sponsorship

March 19, 2013 – By NWIBM Staff

INDIANAPOLIS – Chip Ganassi Racing Teams and PNC Financial Services Group, Inc. have formed a strategic sponsorship for the 2013 race season. The relationship, which includes assets across the Ganassi Racing’s IndyCar, NASCAR and Grand-AM programs, will be focused around key motorsports events for each series in the Indianapolis market.  “It is always great when […]

Filed Under: Business News Bits, Marketing, News, Sports

Chick-fil-A, View Outdoor team up

January 18, 2013 – By Janice Dixon-Fitzwater

HOBART – Local Chick-fil-A restaurant owner Tyler Carter, View Outdoor Advertising and the cow of the hour gathered Jan. 10 to divulge what the infamous bovines have been up to. The Merrillville advertising company announced its participation in Chick-fil-A’s award-winning marketing campaign featuring the cows urging people to “Eat Mor Chikin.” The campaign began in […]

Filed Under: Business News Bits, Marketing

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Print Issue

December-January 2020

December-January 2020 issue

Magazine Articles

In this issue

Around the Region

People first attitude

A fresh look at numbers

Sound mind and body

Leadership potential

Guidance for entrepreneurs

Advocate for children

Legacy of environmental trust

Outdoor adventure awaits

Viewpoint: Better workforce essential

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