For every economic downturn, there’s a recovery, and experts say lulls are the best time to plan for the bounce back. Staying at home doesn’t mean standing still, experts said. Nor should it mean ending marketing efforts.
USDA grant will help state find ways to boost Indiana’s agriculture industry
A partnership between Indiana Grown and Purdue University could lead to new strategies to help the state’s agriculture industry make more money.
Harbour Trust & Investment Co. partners with Purdue University Northwest in digital marketing competition
Purdue University Northwest is partnering with Harbour Trust & Investment Management Company in Michigan City for its first ever Digital Marketing Competition.
New Purdue University Northwest contest asks students to develop digital marketing campaign
Purdue University Northwest has launched The Digital Marketing Competition, a nationwide university competition where teams consisting of between two and four students create a digital marketing campaign for a real corporate sponsor.
Dojo Creative marks first anniversary with addition of new employees
DOJO Creative of South Bend celebrated its one-year anniversary with the addition of two new employees.
Persistent social gains
Industry leaders offer insight on how to build customer base with targeted online content Staying social through content creation, remaining responsive, audience identification and analytical-based ads remains a significant component of marketing for businesses of all sizes, experts say. “Social media is not just important, it’s the largest piece of the puzzle right now especially […]
Maximized Marketing
How marketing firms help businesses rise to the top In our increasingly digital world, the role of marketing looks drastically different than it did a decade ago. It’s never been easier for a company to market itself, but at the same time, the number of options to do so can be overwhelming. This is why […]
Purdue Calumet wins district ad contest
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Ganassi Racing, PNC form sponsorship
INDIANAPOLIS – Chip Ganassi Racing Teams and PNC Financial Services Group, Inc. have formed a strategic sponsorship for the 2013 race season. The relationship, which includes assets across the Ganassi Racing’s IndyCar, NASCAR and Grand-AM programs, will be focused around key motorsports events for each series in the Indianapolis market. “It is always great when […]
Chick-fil-A, View Outdoor team up
HOBART – Local Chick-fil-A restaurant owner Tyler Carter, View Outdoor Advertising and the cow of the hour gathered Jan. 10 to divulge what the infamous bovines have been up to. The Merrillville advertising company announced its participation in Chick-fil-A’s award-winning marketing campaign featuring the cows urging people to “Eat Mor Chikin.” The campaign began in […]