In-house marketing team vs. hiring professional agency
Joseph Skibbie, director at JRS Mar/Com, explains the pros and cons of hiring an in-house team of marketing professionals and an agency.
JRS Mar/Com to host free webinar
JRS Mar/Com marketing agency is offering a free webinar on March 26 to help business owners strengthen their marketing skills.
South Shore Public Relations launches in Chesterton
Jackie Thomas realized a lifelong dream to own a business when she launched South Shore Public Relations on Sept. 12.
Agile marketing strategies
Regional marketing firm leaders and professors agree that sticking with basic practices will help sustain businesses.
Three Floyds Brewing earns two ‘Crushie’ awards
Three Floyds Brewing in Munster earned two “Crushie’s” during the 2023 Craft Beer Marketing Awards in Nashville, Tennessee.
Lippert names new chief marketing officer
Elkhart-based Lippert named Jarod Lippert chief marketing officer after longtime marketing department leader Joe Thompson retired.
Viewpoint: Marketing essential during a recession
Hallie Bram Kogelschatz, CEO and president of shark&minnow, offers insight into marketing during a recession.
Diversified Marketing Strategies promotes marketing coordinator to vice president
Crown Point-based Diversified Marketing Strategies promoted Michelle Pannell to vice president.
The Idea Farm moves to Valparaiso
Danville, Kentucky-based the Idea Farm moves its headquarters to Valparaiso.
‘Just Around the Corner’ South Shore poster series marks 25 years
A vintage poster series, which showcases assorted destinations and landmarks throughout the Region and northern Indiana, has hit an anniversary milestone.