Viewpoint: Marketing essential during a recession
Hallie Bram Kogelschatz, CEO and president of shark&minnow, offers insight into marketing during a recession.
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Diversified Marketing Strategies promotes marketing coordinator to vice president
Crown Point-based Diversified Marketing Strategies promoted Michelle Pannell to vice president.
Diversified Marketing Strategies promotes marketing coordinator to vice president Read More »
The Idea Farm moves to Valparaiso
Danville, Kentucky-based the Idea Farm moves its headquarters to Valparaiso.
‘Just Around the Corner’ South Shore poster series marks 25 years
A vintage poster series, which showcases assorted destinations and landmarks throughout the Region and northern Indiana, has hit an anniversary milestone.
‘Just Around the Corner’ South Shore poster series marks 25 years Read More »
Best reputation forward
Building a strong company brand takes hard work, persistence in monitoring details like publishing content and marketing it on social media and websites.
University of Saint Francis names logo redesign contest winner but will continue working on refresh
After launching an open contest last fall to find a design for a new logo, the University of Saint Francis says it will continue working on a refresh.
Mascots for Chicago White Sox, Harlem Globetrotters voted into hall of fame
The mascots for the Chicago White Sox and Harlem Globetrotters are the newest inductees to the National Mascot Hall of Fame in Whiting.
Mascots for Chicago White Sox, Harlem Globetrotters voted into hall of fame Read More »
Hocus pocus! It is time for some strategic planning focus
Treat yourself! It’s that time of year again! What better way to get into the Halloween spirit than by updating or creating your strategic marketing plan? So this Halloween, make it a resolution to craft a detailed and strategically sound marketing plan. I know, I know creating a strategic plan is the business equivalent of
Hocus pocus! It is time for some strategic planning focus Read More »
Chamber to lead marketing efforts for Michigan City
The Michigan City Chamber of Commerce will lead marketing efforts for the community it calls home.
Chamber to lead marketing efforts for Michigan City Read More »
A few clicks to brand awareness
Regional experts say marketing in the digital age starts with a complementary web and social media presence to build brand awareness with potential customers.