Agile marketing strategies
Regional marketing firm leaders and professors agree that sticking with basic practices will help sustain businesses.
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Marketing
Three Floyds Brewing earns two ‘Crushie’ awards
Three Floyds Brewing in Munster earned two “Crushie’s” during the 2023 Craft Beer Marketing Awards in Nashville, Tennessee.
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Lippert names new chief marketing officer
Elkhart-based Lippert named Jarod Lippert chief marketing officer after longtime marketing department leader Joe Thompson retired.
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Viewpoint: Marketing essential during a recession
Hallie Bram Kogelschatz, CEO and president of shark&minnow, offers insight into marketing during a recession.
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Diversified Marketing Strategies promotes marketing coordinator to vice president
Crown Point-based Diversified Marketing Strategies promoted Michelle Pannell to vice president.
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The Idea Farm moves to Valparaiso
Danville, Kentucky-based the Idea Farm moves its headquarters to Valparaiso.
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‘Just Around the Corner’ South Shore poster series marks 25 years
A vintage poster series, which showcases assorted destinations and landmarks throughout the Region and northern Indiana, has hit an anniversary milestone.
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Best reputation forward
Building a strong company brand takes hard work, persistence in monitoring details like publishing content and marketing it on social media and websites.
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University of Saint Francis names logo redesign contest winner but will continue working on refresh
After launching an open contest last fall to find a design for a new logo, the University of Saint Francis says it will continue working on a refresh.
Mascots for Chicago White Sox, Harlem Globetrotters voted into hall of fame
The mascots for the Chicago White Sox and Harlem Globetrotters are the newest inductees to the National Mascot Hall of Fame in Whiting.
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