Become a Celebrity Expert to Supercharge Your Brand and Your Profits By Nick Nanton A local radio station was starting a new kind of late-night talk show, where people could call in to talk candidly – very candidly – about their relationship problems. The station had a problem of its own, however; because they had […]
WNBA’s reigning champs reach out to find fans. by Rick A. Richards The Women’s National Basketball Association is filled with remarkable athletes–the best in the world at what they do–and stellar competition. But when it comes to player salaries, television viewers and marketing prowess, the WNBA lags far behind the NBA. Julie Graue, vice president
The success stories of five local executives and owners. by Shari Held More than 10 million U.S. firms are owned by women. And those numbers are anticipated to increase this year. In a recent national survey of women business owners (conducted by Web.com and the National Association of Women Business Owners) 85 percent surveyed anticipate
Struggling to Transform Your Business to Survive and Thrive? Putting the right people at the helm has launched many high-profile, highly successful turnarounds, from Jack Welch in his early days at GE to Meg Whitman at eBay. But companies don’t have to fire the entire C-suite to put “new” leadership in place, says Barbara Trautlein,
3 Ways to Set Yourself Apart from the Competition A record number of women are Fortune 500 CEOs. Women are launching businesses at 1.5 times the national average. There are now 8.2 million American women running their own companies. “The numbers are notable,” says executive and business coach Debora McLaughlin, author of “The Renegade Leader:
It’s not easy assessing job applicants’ technology know-how. by Keith Kirkpatrick Robert needed his next hire to be solid in technology. When he interviewed Angela, he asked, “How good are you with computers?” She responded, “Great,” and explained that she had shot a few videos and posted them on YouTube. Besides, she had the usual
There’s nothing quite like the holiday season. It’s the time of year when we show our thanks to all those people–significant others, family, friends, colleagues and employees–who make our lives more enjoyable and a little easier. Some people thrive on the challenge of getting everyone on their list the “perfect” gift, while others go blank
Holiday Pops concert and “Miss Saigon.” by John Cain The symphony will present the annual Holiday Pops Concert one month later on Thursday, Dec. 6, at 7:30 p.m. at the Star Plaza Theatre. This South Shore holiday tradition features the orchestra and chorus as they get into the spirit of the season with familiar favorites
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Effective branding can help you boost this important metric. In boardrooms across the nation, CEOs and their teams discuss the metrics of success. A key measure often analyzed is Share of Wallet, the percentage consumers spend on you vs. your competitors. Rarely discussed, though, is Share of Mind. It is an easy metric to determine
