You have the appointment with a hot ad sales prospect…now what? How do you land that big new advertising account? I love to read about new pitch styles and closing techniques from various self-proclaimed sales gurus hoping it will make me a better salesman. Over the years I’ve tried most of the suggested techniques at …
No thank you. Nope. Not now. Not today. No way. Does any salesperson ever enjoy hearing those words? The 3 things you can’t avoid in life are taxes, death and rejection…… if you’re in ad sales, that is. It’s part of the ad sales game, and if you don’t develop a strategy on how to deal with …
In his new book, Business Techniques for Growth: More Tools for Small Business Success, veteran executive and small business advisor Tom Gray distills decades of experience into a series of proven techniques that can help any small business owner succeed. The book works like a “toolbox” of tips and techniques with step-by-step instructions. Readers can …
Book Offers Small Business Owners a “Toolbox” for Growth Read More »
Mike was the CFO of a large manufacturing company in Texas. He was an outstanding executive and he accepted this position because it suited his strengths to a tee. The company was looking for a very strategic Head of Finance who could work in partnership with the company’s CEO to take market share in existing …
By Tanya Hall, CEO, Greenleaf Book Group We’ve entered the information age, and with it comes information overload. Increasingly, people are inundated with sales calls, spam mail, and other marketing materials cluttering their mailboxes, email accounts, and televisions. People are tuning out. Direct mail ends up in the trash, emails are deleted upon receipt, and …
Cut Through the Clutter & Connect with Clients – 5 Benefits of Writing a Business Book Read More »
Could you use some tips from a top business consultant on how employees can get on “the list” and move up the executive team ladder? Performance experts Antoine Gerschel and Lawrence Polsky, authors of Rapid Retooling and managing partners at the global team consulting firm PeopleNRG.com, can provide insight on how to advance your career. …
By Ben Laube Developing and representing your brand effectively on social media is one of the most important tasks to consider when jumping into social media marketing. By doing so, you bring brand awareness and cohesiveness to your audience to build familiarity and trust. Representing your brand on social media is fairly simple as long …
The Importance of Brand Cohesiveness Across Social Media Read More »
By Margaret Page At one time the line between our labor and our leisure was abundantly clear. 9:00 am to 5:00 pm was work. Evenings and weekends were for play. Today, in the age of entrepreneurship, new workplace order—where going to the gym happens on the job and chatting at the cooler is encouraged—the line …
Let’s make one thing clear right from the start – executive search firms, recruiters, and employment agencies are not in business to help you find a job. They are merely channels through which you may secure an opportunity for an interview. Placement agencies that charge the job seeker a fee should be avoided completely. Contingency-fee …
10 Tips to Working With External Executive Recruiters Read More »
NiSource program opens doors and offers guidance. by Michael Puente Saundra Taylor began her career at Northern Indiana Public Service Co. in 1979. She worked at the company’s Merrillville office as a typist in the purchasing department. From there, she moved within the company, first as a supervisor at NIPSCO’s power plant in Wheatfield and …
