Publisher Troy Linker says time is now for all industries to rethink hiring strategies as the workforce continues to shrink, making it difficult to find qualified workers.
Treat yourself! It’s that time of year again! What better way to get into the Halloween spirit than by updating or creating your strategic marketing plan? So this Halloween, make it a resolution to craft a detailed and strategically sound marketing plan. I know, I know creating a strategic plan is the business equivalent of […]
Northwest Indiana Business Magazine celebrates three decades of providing regional business news thanks to support from readers and advertisers.
Region’s infrastructure experts focused on future The TV shows make it look so easy to “do it yourself.” No matter your generation, whether it is today’s Chip and Joanna Ganes or yesterday’s Bob and Norm from “This Old House,” they make it look easy to DIY. All you need is a little gumption, a saw, […]
Regardless of industry, all organizations need people Without people, no business would exist. Ultimately, people are the consumers of every product and service, including the most obscure technology. Even in business-to-business sales, people make decisions about what to purchase and when. All successful companies revolve around human needs and the humans who deliver the products […]
Define ideal prospects, key points of differentiation before committing to specific marketing tactics Marketing can feel like throwing a dart at a dartboard. You rarely hit a bull’s-eye, even a slight miss can dramatically impact your score, and too often, your throw misses the board entirely. Implementing marketing tactics like social, email, ads, sponsorships, etc., […]
Recognizing excellence in Region’s thriving business community Each spring the magazine is honored to shine a light on many of the outstanding businesses in our Region with our Best of Business awards. Too often we only notice what isn’t working or what could be better in our Region. It is important to be self-aware and […]
More ways to share local business stories The mission of Northwest Indiana Business Magazine from its founding in 1991 has been to publish stories about people and ideas that inform, inspire, challenge and educate local business and community leaders. We want to help them improve their businesses, the local economy and the quality of life […]
Investments of time, dollars starting to yield dividends both foreign and domestic When it comes to opportunities, Northwest Indiana’s entrepreneurs have shown there’s no shortage of good ideas. In fact, some concepts developed in the Region have evolved into successful business ventures and mechanisms that could help other organizations prosper in the future. Region residents […]
Small investments in employee training, recognition and benefits improves morale and the bottom line Most of us know intuitively that the human element is what differentiates us from other businesses. It is easy to lose sight of it at time when we get wrapped up in a new piece of machinery, a new process or […]