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You are here: Home / Archives for Troy Linker

Viewpoint: Shrinking workforce here to stay

November 24, 2021 – By Troy Linker Leave a Comment

Troy Linker

Publisher Troy Linker says time is now for all industries to rethink hiring strategies as the workforce continues to shrink, making it difficult to find qualified workers.

Filed Under: 2021-Dec-Jan, Current Issue, Viewpoint Tagged With: Bureau of Labor Statistics, COVID-19, hiring, pandemic, Troy Linker, workforce development, workforce shortage

Hocus pocus! It is time for some strategic planning focus

October 29, 2021 – By Troy Linker

Halloween notepad. Pumpkin lantern, pen, bats and notepad on a red background. Traditional halloween decor concept. Copy space. Flatlay. Top view.

Treat yourself! It’s that time of year again! What better way to get into the Halloween spirit than by updating or creating your strategic marketing plan? So this Halloween, make it a resolution to craft a detailed and strategically sound marketing plan. I know, I know creating a strategic plan is the business equivalent of […]

Filed Under: Marketing, Professional & Legal Advice

Commemorating 30 years

January 26, 2021 – By Troy Linker Leave a Comment

Troy Linker

Northwest Indiana Business Magazine celebrates three decades of providing regional business news thanks to support from readers and advertisers.

Filed Under: 2021-Feb-Mar, Viewpoint Tagged With: 30th anniversary year, Glee Renick-May, Northwest Indiana Small Business Magazine

Do it yourself not as easy as it sounds

October 3, 2019 – By Troy Linker Leave a Comment

Troy Linker

Region’s infrastructure experts focused on future The TV shows make it look so easy to “do it yourself.” No matter your generation, whether it is today’s Chip and Joanna Ganes or yesterday’s Bob and Norm from “This Old House,” they make it look easy to DIY. All you need is a little gumption, a saw, […]

Filed Under: 2019-Oct-Nov, Publisher's Note Tagged With: DIY, do it yourself, Ignite the Region, infrastructure improvements, Northwest Indiana Forum

Talented developments

August 2, 2019 – By Troy Linker Leave a Comment

Troy Linker

Regardless of industry, all organizations need people Without people, no business would exist. Ultimately, people are the consumers of every product and service, including the most obscure technology. Even in business-to-business sales, people make decisions about what to purchase and when. All successful companies revolve around human needs and the humans who deliver the products […]

Filed Under: 2019-Aug-Sep, Publisher's Note Tagged With: employee benefits, Ignite the Region, Northwest Indiana Business Magazine, talent pool, Troy Linker

Strategy first

May 31, 2019 – By Troy Linker Leave a Comment

Troy Linker

Define ideal prospects, key points of differentiation before committing to specific marketing tactics Marketing can feel like throwing a dart at a dartboard. You rarely hit a bull’s-eye, even a slight miss can dramatically impact your score, and too often, your throw misses the board entirely. Implementing marketing tactics like social, email, ads, sponsorships, etc., […]

Filed Under: 2019-Jun-Jul, Publisher's Note Tagged With: marketing, marketing strategy, Northwest Indiana Business Magazine, social media strategy, Troy Linker

Taking stock

March 28, 2019 – By Troy Linker Leave a Comment

Troy Linker

Recognizing excellence in Region’s thriving business community Each spring the magazine is honored to shine a light on many of the outstanding businesses in our Region with our Best of Business awards. Too often we only notice what isn’t working or what could be better in our Region. It is important to be self-aware and […]

Filed Under: 2019-Apr-May, Publisher's Note Tagged With: Best of Business Awards, Best of Business Awards 2019, Best of Business Greater South Bend and Michiana, Best of Business Northwest Indiana, Horizon Bank, Northwest Indiana Business Magazine, NWI Forum’s Ignite the Region, Steve Kring, the region, Troy Linker

Igniting our innovation in 2019

February 4, 2019 – By Troy Linker Leave a Comment

Troy Linker

More ways to share local business stories The mission of Northwest Indiana Business Magazine from its founding in 1991 has been to publish stories about people and ideas that inform, inspire, challenge and educate local business and community leaders. We want to help them improve their businesses, the local economy and the quality of life […]

Filed Under: 2019-Feb-Mar, Publisher's Note Tagged With: 2019 editorial plan, Northwest Indiana, Northwest Indiana Business Magazine, the region, Troy Linker, updated magazine design

Region a hub of opportunity

December 3, 2018 – By Troy Linker Leave a Comment

Troy Linker

Investments of time, dollars starting to yield dividends both foreign and domestic When it comes to opportunities, Northwest Indiana’s entrepreneurs have shown there’s no shortage of good ideas. In fact, some concepts developed in the Region have evolved into successful business ventures and mechanisms that could help other organizations prosper in the future. Region residents […]

Filed Under: 2018-Dec-Jan, Publisher's Note Tagged With: business development, Economy, growing northwest Indiana economy, Indiana in global marketplace, jobs, small business development

Investing in Your Team

August 2, 2018 – By Troy Linker Leave a Comment

Troy Linker

Small investments in employee training, recognition and benefits improves morale and the bottom line Most of us know intuitively that the human element is what differentiates us from other businesses. It is easy to lose sight of it at time when we get wrapped up in a new piece of machinery, a new process or […]

Filed Under: 2018-Aug-Sep, Publisher's Note Tagged With: diversity, employee benefits, employee satisfaction, Employee training, great places to work, northwest indiana demographics, technology

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Print Issue

April-May 2022

April-May 2022 issue

Magazine Articles

In this issue

Around the Region

2022 Best of Business

For the good of everyone

New venues take spotlight

LEED-ing the way to future

Green new future

Record-breaking housing boom

Catalyst for tasty change

Forging path into Indiana

True to its active mission

Viewpoint: Indiana’s future a sure bet

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