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Social Media Best Practices

It’s a great marketing tool, but it’s also a source of significant risk. For most companies, social media is a cheap, effective marketing tool, which is easy to access, manipulate and maintain. But social media traits that benefit companies can also expose them to a myriad of legal risks. * Ensuring Your Company Owns and

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Shaping the Next Decade

Innovators will ensure a prosperous third century for Indiana. Governor Mike Pence and Lieutenant Governor Eric Holcomb sent a clear message on Indiana’s commitment to strengthening and accelerating Hoosier innovation earlier this summer. When they announced the state’s plan to invest $1 billion in Hoosier innovation and entrepreneurship over the next 10 years, they showcased

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Noteworthy News Bits

Noteworthy News Bits from Around the Region by Michelle M. Searer BUSINESS ORGANIZATIONS Donald J. Rapley, president and general manager of Ozinga’s Indiana region, has been named the president of the Indiana Ready Mixed Concrete Association (IRMCA). The non-profit organization is dedicated to expanding the use of ready mix concrete via education, training, promotion and

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Higher Education ROI

Institutions have a significant impact on the region– and the area’s students. by Laurie Wink Students who invest in college degrees generally get higher paying jobs and earn more over a lifetime than those without degrees. So, while much has been said about escalating costs of higher education, the overall return on investment ROI of

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Celebrating History

Officials look to landmark birthdays to ignite tourism industry. by Lesly Bailey Let the celebrations begin! Officials are looking to milestone anniversaries to further spark the tourism industry, ignite local residents’ interest and build momentum for years to come. The big blowout is the state of Indiana’s bicentennial, which includes bison and a torch relay,

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Enterprising Women at the Helm

Enterprising women at the helm. Advice from women leaders who cleared the glass ceiling. by Jerry Davich Lynne Rehmel’s career wheels first hit the road 35 years ago. She has been involved in every aspect of the transportation business, from customer service and sales to safety director, terminal supervisor and operations manager. “As a new

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Getting IT Right

Getting IT right. Small businesses gain top-notch tech solutions with outside expertise. by Jerry Davich It all started in the early 1980s for Jeremy Carnahan, with a Tandy 1000 SX that his parents bought for their Shell service station. While spending plenty of time drawing pictures in the paint program, found within DeskMate, he also

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Creating an Ethical Culture

Trying to make the world a better place, in the workplace and in public service. by Laurie Wink In our highly competitive, hurry-up world, we face a continuous barrage of TV news, social media blasts and viral videos with freely shared opinions that can spark conflicts. In response to growing evidence of bad behavior, some

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RV Industry Resurgence

Economics and demographics are aligning to propel the industry. by Lauren Caggiano The recreational vehicle (RV) industry is robust and poised for a bright future, according to several industry stakeholders in Elkhart County and beyond. RV dealer sales are one way to track the RV market. Pam Argostino is the general manager/president of Camp-Land RV,

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