Michelle Andres Archives • Northwest Indiana Business Magazine

Michelle Andres

Marketing basics graphic

Agile marketing strategies

Regional marketing firm leaders and professors agree that sticking with basic practices will help sustain businesses.

VIA Marketing

Best reputation forward

Building a strong company brand takes hard work, persistence in monitoring details like publishing content and marketing it on social media and websites.

Michelle Andres

For the good of everyone

Professionals say flexibility essential as workplaces shift to keeping employees happier and healthier with policies like remote options, sick leave, among other amenities.

Marketing social media

A few clicks to brand awareness

Regional experts say marketing in the digital age starts with a complementary web and social media presence to build brand awareness with potential customers.

Time to reconnect after shelter-in-place orders

Time to reconnect

For every economic downturn, there’s a recovery, and experts say lulls are the best time to plan for the bounce back. Staying at home doesn’t mean standing still, experts said. Nor should it mean ending marketing efforts.

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