SETH SPENCER Archives • Northwest Indiana Business Magazine


VIA Marketing

Best reputation forward

Building a strong company brand takes hard work, persistence in monitoring details like publishing content and marketing it on social media and websites.

How to avoid ransomware

A good technological defense

Region experts say the best offense is a good defense when it comes to protecting companies and organiza-tions from malicious ransomware that often stops operations or seriously impairs them.

Marketing social media

A few clicks to brand awareness

Regional experts say marketing in the digital age starts with a complementary web and social media presence to build brand awareness with potential customers.

Time to reconnect after shelter-in-place orders

Time to reconnect

For every economic downturn, there’s a recovery, and experts say lulls are the best time to plan for the bounce back. Staying at home doesn’t mean standing still, experts said. Nor should it mean ending marketing efforts.

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