A good technological defense
Region experts say the best offense is a good defense when it comes to protecting companies and organiza-tions from malicious ransomware that often stops operations or seriously impairs them.
SERA Solutions
A few clicks to brand awareness
Regional experts say marketing in the digital age starts with a complementary web and social media presence to build brand awareness with potential customers.
SERA Solutions buys majority stake in Crosscurrent Media
Two Michigan City creative agencies are joining forces.
SERA Solutions buys majority stake in Crosscurrent Media Read More »
Time to reconnect
For every economic downturn, there’s a recovery, and experts say lulls are the best time to plan for the bounce back. Staying at home doesn’t mean standing still, experts said. Nor should it mean ending marketing efforts.
Michigan City chamber, economic development groups launch COVID-19 resource website
Economic Development Corporation Michigan City and the Michigan City Chamber of Commerce in partnership with SERA Solutions have launched a COVID-19 resource website.
Michigan City chamber, economic development groups launch COVID-19 resource website Read More »
Persistent social gains
Industry leaders offer insight on how to build customer base with targeted online content Staying social through content creation, remaining responsive, audience identification and analytical-based ads remains a significant component of marketing for businesses of all sizes, experts say. “Social media is not just important, it’s the largest piece of the puzzle right now especially
E-Day Entrepreneurial Excellence Awards – 2018
Salute to small business leaders making an impact One of the highlights for the region’s business community is the annual celebration of notable entrepreneurs selected to receive Entrepreneurial Excellence Awards. The E-Day Award ceremony shines a spotlight on individuals who have built a reputation for business prowess and community service. The E-Day Class of 2017,