For every economic downturn, there’s a recovery, and experts say lulls are the best time to plan for the bounce back. Staying at home doesn’t mean standing still, experts said. Nor should it mean ending marketing efforts.
Economic Development Corporation Michigan City and the Michigan City Chamber of Commerce in partnership with SERA Solutions have launched a COVID-19 resource website.
Industry leaders offer insight on how to build customer base with targeted online content Staying social through content creation, remaining responsive, audience identification and analytical-based ads remains a significant component of marketing for businesses of all sizes, experts say. “Social media is not just important, it’s the largest piece of the puzzle right now especially […]
Salute to small business leaders making an impact One of the highlights for the region’s business community is the annual celebration of notable entrepreneurs selected to receive Entrepreneurial Excellence Awards. The E-Day Award ceremony shines a spotlight on individuals who have built a reputation for business prowess and community service. The E-Day Class of 2017, […]