Michael Heinold saw growing up how a lack of in-home care options can lead to tough decisions about elderly family members.

His career as a fourth-generation family business leader also helped him decide to open a Seniors Helping Seniors franchise location that will serve Porter and La Porte counties.

“Seniors Helping Seniors is a natural extension of both my professional experience and personal values,” he said. “I’ve spent my career building high-performing, people-centered organizations, and this model allows me to apply that same philosophy in a more direct and meaningful way — helping seniors maintain dignity, independence and connection, while creating purpose-driven opportunities for caregivers in the community.”

When Heinold was young, he lived with his grandmother and great-grandmother. His grandmother was suffering from ALS, and was transitioned into a nursing home earlier than the family would have liked. But his partner, Vanessa, had a different experience. Her 100-year-old grandmother still lives at home, and her grandfather lived there until 106 years old.

The U.S. Department of Health and Human Services reports that about 70% of those who retire will need long-term care. Seniors Helping Seniors is expanding in Indiana to help meet that need. The Northwest Indiana location is the third in the state.

“We’ve become a leader in this industry by prioritizing the best possible care for our seniors, and that means partnering with only the most passionate and hard-working franchise owners,” said Seniors Helping Seniors President Namrata Yocom-Jan. “That’s exactly what we’ve found with
Michael as a new franchise owner, who is well-equipped to provide unparalleled in-home services to those in need throughout Indiana.”

Seniors Helping Seniors has more than 200 franchise partners nationwide.