After 90 years, Teachers Credit Union is changing its name to Everwise Credit Union to better reflect its range of customers.
The new brand, which will launch June 26, will include a new logo, tagline and visuals. However, the mission of the South Bend-based credit union will remain 100% member owned.
“Though we will always support local educators, it is simply time our name reflected all the members we serve today and the growth ahead,” said Jason Osterhage, president and chief executive officer of TCU, in a press release. “We have always championed financial confidence and well-being for all of our members and all of our communities. This is the next step in our evolution, as a simple yet meaningful way to connect with people aspiring to feel more confident and in control of their money and their future.”
The new name was chosen to build on the credit union's educational roots and allows for growth and improvement beyond its origins. A new website, everwisecu.com, will debut on June 26 with a refresh of online and mobile banking. Branches will be updated with the new branding, but relationships built will stay the same.
“We are so proud to unveil the Everwise name,” said Angie Dvorak, chief marketing and growth officer at TCU. “As a financial institution founded to support teachers in our local community, we have education at our core. The Everwise name shows that when people are given the right resources and support, they can achieve their financial dreams.”
Teachers Credit Union, which was founded in 1931, has more than 50 branches in Indiana and southwest Michigan and serves more than 300,000 members.