Ad Specfications • Northwest Indiana Business Magazine

Ad Specfications

To make sure your artwork appears as intended in print, please follow these guidelines:


File Specs

Magazine Trim Size:

8.125 x 10.875 inches

Magazine Bleed Size:

(For advertisements that go to the edge of the page.)

8.375 x 11.125 inches

File Formats:



All images must be a minimum of 300 dpi (dots per inch).

Safety Margin:

For full page or two-page spread artwork, keep all live content not intended to trim, 1/8” from TRIM edges to avoid getting cut off during the manufacturing process.

Artwork should bleed at least 1/8 inch beyond the trim edge of the document to allow printer to trim page to correct size.

All materials should comply with SWOP specifications.

Crop/Registration Marks:

All printers' marks should be offset from the trim edge of the document by at least 1/8 inch to avoid appearing in the final product. When creating a PDF, make sure the offset amount is the same as the bleed measurement.


All rules should be at least 0.25 point or wider. Avoid using “hairline” or thin rules that might not print correctly.

Text specifications:

Text smaller than 9 points should be 100% black whenever possible.


All art and images should be built as process color (CMYK) in the original application as intended to print. Any spot colors – as well as RGB or LAB – should be converted to CMYK. Converting colors outside of the original application can have unexpected results.

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