Colorful banners promoting local businesses and showcasing the community will soon adorn streets in Merrillville.
“The banners will feature captivating looks that highlight everything Merrillville is about, serving as a source of civic pride and identity,” said Rick Bella, town council president, in a press release.
The banner program aims to beautify the town, foster community spirit and boost the local economy. The town hopes the vibrant banners will help create a welcoming atmosphere for residents and visitors.
“The Community Banner Program represents another step forward in our efforts to enhance the visual appeal of Merrillville while supporting our local economy,” Bella said. “These banners will not only add vibrancy to our streets but also serve as effective marketing tools for our homegrown businesses.”
Merrillville is collaborating with Community Showcase Banners in Rochester, New York, to offer the program. Through sponsorships, each banner features the logo or advertisement of a local business. The banners also highlight the town as a place to play, live, work, dine and shop.
“This program reinforces Merrillville as far as a town, brings some beautification, brightens up areas and shows that we care about the community,” said Angie Chilcott, Merrillville economic development director. “We want to revitalize our town, and we want our economic vitality to grow and prosper.”
The banner program will be ongoing for the next three years. Banner designs will be changed once a year. More information about banner locations and sponsorship is available here.
