Northwest Indiana Business Magazine

Northwest Indiana’s Leading Regional Business Magazine Since 1991

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You are here: Home / Archives for social media strategy

In this issue

May 28, 2021 – By Larry Avila Leave a Comment

June-July 2021 issue cover

Welcome to the June-July issue of Northwest Indiana Business Magazine where we explore how to conduct post-pandemic business.

Filed Under: 2021-Jun-Jul, Publisher's Note Tagged With: Boys and Girls Clubs of Greater Northwest Indiana, COVID-19, cybersecurity, financial crisis, HealthCall, higher education, john cain, professional advice, remote work, social media strategy

A few clicks to brand awareness

May 28, 2021 – By Carrie Napoleon Leave a Comment

Marketing social media

Regional experts say marketing in the digital age starts with a complementary web and social media presence to build brand awareness with potential customers.

Filed Under: 2021-Jun-Jul, Marketing Tagged With: Ash Siery, C WHITT PR, Chelsea Whittington, Group 7even, Jay Mattern, Michelle Andres, SERA Solutions, SETH SPENCER, social media strategy, Vala Marketing, Villing+Company, website marketing

Strategy first

May 31, 2019 – By Troy Linker Leave a Comment

Troy Linker

Define ideal prospects, key points of differentiation before committing to specific marketing tactics Marketing can feel like throwing a dart at a dartboard. You rarely hit a bull’s-eye, even a slight miss can dramatically impact your score, and too often, your throw misses the board entirely. Implementing marketing tactics like social, email, ads, sponsorships, etc., […]

Filed Under: 2019-Jun-Jul, Publisher's Note Tagged With: marketing, marketing strategy, Northwest Indiana Business Magazine, social media strategy, Troy Linker

Persistent social gains

May 31, 2019 – By Lesly Bailey Leave a Comment

Group 7even

Industry leaders offer insight on how to build customer base with targeted online content Staying social through content creation, remaining responsive, audience identification and analytical-based ads remains a significant component of marketing for businesses of all sizes, experts say. “Social media is not just important, it’s the largest piece of the puzzle right now especially […]

Filed Under: 2019-Jun-Jul, Marketing Tagged With: Group 7even, SERA Solutions, social media policies, social media strategy, True Mtn Social, Vala Marketing

Keys to perception

October 1, 2018 – By Jerry Davich Leave a Comment

Learn how to protect, grow digital reputation Internet immortality sounds enticing for working professionals in the Digital Age, unless it involves allegations of libel, slander and defamation of character. The World Wide Web rarely forgets and never forgives, especially with inflammatory social media posts that can cost a job, damage an otherwise stellar reputation or […]

Filed Under: 2018-Oct-Nov, Business Law, Cover Story Tagged With: Barnes and Thornburg LLP South Bend, business law, Hoeppner Wagner & Evans Valparaiso, McCain Law Offices Merrillville, Protect digital reputation, Purdue University Northwest, social media policies, social media strategy

Print Issue

April-May 2022

April-May 2022 issue

Magazine Articles

In this issue

Around the Region

2022 Best of Business

For the good of everyone

New venues take spotlight

LEED-ing the way to future

Green new future

Record-breaking housing boom

Catalyst for tasty change

Forging path into Indiana

True to its active mission

Viewpoint: Indiana’s future a sure bet

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