Northwest Indiana Business Magazine

Northwest Indiana’s Leading Regional Business Magazine Since 1991

  • Home
  • Industries
    • Banking
    • Education
    • Health & Wellness
    • Manufacturing & Technology
    • Professional Services
    • Real Estate & Building
    • Small Business & Entrepreneurship
    • Tourism & Recreation
    • Transportation & Logistics
  • Community
    • Around the Region
    • Business News Bits
    • Economic Development
    • Events
    • Leadership
    • Making a Difference
  • Lifestyle
    • Arts & Entertainment
    • Sports
  • Opinion
    • Viewpoint
    • Publisher’s Note
  • Jobs
  • Webinars
  • Magazine
    • Current Issue
    • Past Issues Archive
    • Advertise With Us
    • Business News eNewsletter
    • Subscriptions and Renewals
    • Contributing Writers
    • Editorial and Business Advisory Board
    • Magazine Team
  • About
    • Contact
    • Advertise With Us
    • Subscriptions and Renewals
    • Our History
    • Privacy
    • Terms
  • Log In
You are here: Home / Archives for social media strategy

Strategy first

May 31, 2019 – By Troy Linker Leave a Comment

Troy Linker

Define ideal prospects, key points of differentiation before committing to specific marketing tactics Marketing can feel like throwing a dart at a dartboard. You rarely hit a bull’s-eye, even a slight miss can dramatically impact your score, and too often, your throw misses the board entirely. Implementing marketing tactics like social, email, ads, sponsorships, etc., […]

Filed Under: 2019-Jun-Jul, Publisher's Note Tagged With: marketing, marketing strategy, Northwest Indiana Business Magazine, social media strategy, Troy Linker

Persistent social gains

May 31, 2019 – By Lesly Bailey Leave a Comment

Group 7even

Industry leaders offer insight on how to build customer base with targeted online content Staying social through content creation, remaining responsive, audience identification and analytical-based ads remains a significant component of marketing for businesses of all sizes, experts say. “Social media is not just important, it’s the largest piece of the puzzle right now especially […]

Filed Under: 2019-Jun-Jul, Marketing Tagged With: Group 7even, SERA Solutions, social media policies, social media strategy, True Mtn Social, Vala Marketing

Keys to perception

October 1, 2018 – By Jerry Davich Leave a Comment

Learn how to protect, grow digital reputation Internet immortality sounds enticing for working professionals in the Digital Age, unless it involves allegations of libel, slander and defamation of character. The World Wide Web rarely forgets and never forgives, especially with inflammatory social media posts that can cost a job, damage an otherwise stellar reputation or […]

Filed Under: 2018-Oct-Nov, Business Law, Cover Story Tagged With: Barnes and Thornburg LLP South Bend, business law, Hoeppner Wagner & Evans Valparaiso, McCain Law Offices Merrillville, Protect digital reputation, Purdue University Northwest, social media policies, social media strategy

Print Issue

December-January 2020

December-January 2020 issue

Magazine Articles

In this issue

Around the Region

People first attitude

A fresh look at numbers

Sound mind and body

Leadership potential

Guidance for entrepreneurs

Advocate for children

Legacy of environmental trust

Outdoor adventure awaits

Viewpoint: Better workforce essential

Categories

Archives

  • Home
  • Current Issue
  • Business News Bits
  • Archive
  • Advertise With Us
  • Subscriptions and Renewals
  • Privacy
  • Terms
  • Contact

© Copyright 1991-2021 Linker Media Group, Inc · All Rights Reserved