Troy Linker

Strategy first

Define ideal prospects, key points of differentiation before committing to specific marketing tactics Marketing can feel like throwing a dart at a dartboard. You rarely hit a bull’s-eye, even a slight miss can dramatically impact your score, and too often, your throw misses the board entirely. Implementing marketing tactics like social, email, ads, sponsorships, etc.,

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Gary/Chicago International Airport runway project

Firms display best work online

Construction and engineering companies say website portfolios useful tool for attracting future business Building projects frequently present unique challenges on the long road to completion. When success is achieved, Region construction and engineering firms highlight their best projects on their websites. There they describe the specific challenges presented and the innovative solutions they developed. The

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Michigan City Econ video

Video promotes economic, quality of life benefits of Michigan City, Northwest Indiana

The Economic Development Corp. Michigan City released a new promotion video, highlighting Michigan City and its assorted business and recreational amenities. The nearly four-minute video showcases Michigan City government and business leaders discussing what they believe are the community’s strengths from its location on Lake Michigan to ease of connectivity to Chicago and Michigan. Economic

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