WEST LAFAYETTE — Two Purdue students have formed a full-scale digital marketing company that aims to help other companies create a successful online presence.

Mehak Vohra and Jay Hankins, both sophomores in Purdue's College of Science, founded Jamocha Media, a startup that aims to tell its clients' stories through the digital world. It is a member of the Anvil, a student-run entrepreneurship co-working space located at 320 North St.

In today's marketplace, the Internet is the gateway to reaching a larger audience. Many companies find it hard to create a successful online presence while trying to run their own business, and that's where we come in,” Vohra said. “Whether a company is just starting out or has been in operation for years, Jamocha Media is able to help it succeed in the world of digital marketing.”

Vohra started Jamocha Media because she realized early on the power of having an online presence. “Over a year and a half ago I started making YouTube videos, and through that I recognized how powerful and important it is to have a voice online. I created many opportunities for myself through the Internet and wanted to help other brands and companies do the same,” she said. “The way that a company is represented online is an important factor in how that company is found and received by potential clients. We want to make that customer experience as positive as possible.”

Jamocha Media uses different marketing techniques to help clients grow an online audience. “We use content specific to each online platform, also known as micro-content. We take a personal approach and define the path to online success for each of our customers individually, in the most cost-efficient way possible,” Vohra said. “Apart from working with social media, Web design, advertisements, media and branding, we also help clients create business cards, brochures, and everything in between for the offline world.”