iFranchise Group, TopFire Media announce new partnership • Northwest Indiana Business Magazine

iFranchise Group, TopFire Media announce new partnership

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iFranchise Group and TopFire Media recently received an investment from L2 Capital Partners.

The partnership with L2 Capital Partners will foster the growth of Munster-based iFranchise, a franchise consulting firm, and TopFire Media, its marketing agency.

“We partnered with L2 because of their commitment to excellence and their shared vision for the future of the industry,” said Mark Siebert in a press release. Siebert is the founder and CEO of iFranchise Group and a board member of TopFire Media.

“With the experience and added capital that L2 brings to the partnership, I am confident that iFranchise Group and TopFire Media will be well positioned for strategic growth in 2024 and beyond,” Siebert said.

iFranchise provides franchise consulting, development, operations and marketing. The organization works with companies looking to franchise a business or improve their franchise systems. TopFire Media was founded to offer franchisors with digital marketing, website development and public relations services. The firms are planning to expand services and teams.

“We're very impressed with the teams they've built, their business models, the reputation they've earned, and their growth to date,” said Peter Batushansky, partner of L2 Capital.

iFranchise was founded over 25 years ago. For the last five years, Entrepreneur Magazine has ranked iFranchise the country’s top franchise consulting firm.

TopFire Media specializes in public relations, SEO and digital marketing. It works in tandem with iFranchise Group.

Founded in 2011, L2 Capital is a private equity firm. It focuses on consumer and business services companies. L2 Capital is located in Devon, Pennsylvania.


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