Orville Redenbacher’s popcorn is Indiana’s most loved homegrown brand, according to a recent MarketBeat.com survey.
From O’Neill surfboards in California to Ben & Jerry’s ice cream in Vermont, and Ford trucks out of Michigan, some products are stitched tightly into their home state’s identity. MarketBeat.com surveyed 3,015 Hoosiers to find out about their favorite local brands.
Topping the list was Orville Redenbacher’s popcorn with its ties to Valparaiso. In 1951, Orville Redenbacher and his partner Charlie Bowman bought the George F. Chester and Son seed corn plant near Valparaiso.
In second place was St. Elmo Steak House Shrimp Cocktail Sauce from the steakhouse based in Indianapolis.
In third place was Fort Wayne-based Vera Bradley.
In fourth place was Elwood-based Red Gold Tomatoes. Red Gold Tomatoes is a family-owned company producing tomato products for over 80 years.
In fifth place was Terre Haute-based Clabber Girl Baking Powder.
“American-made goods represent more than the things you buy – they’re part of people’s identity,” said Matt Paulson, MarketBeat.com founder, in a press release. “When someone in New Jersey talks about Campbell’s Soup or a Californian raves about In-N-Out, it goes beyond the product. It’s about pride in where they’re from and the stories those brands carry with them.”
