When tens of thousands of race fans visit the Indianapolis Motor Speedway for one of NASCAR's biggest races of the summer, one name will stick out among the rest. Come Race Day, not only will fans recognize the name within the Crown Royal Presents the “Your Hero's Name Here” 400 race title, but they will also understand the reason why Jeff Kyle is being honored as an American hero.
Today in his home state, during a special reveal event at the Texas Rangers game, Kyle was announced as the winner of Crown Royal Canadian Whisky's annual “Your Hero's Name Here” program, which awards naming rights to the NASCAR Sprint Cup Series race at the Indianapolis Motor Speedway to a deserving hero. As the program winner, Kyle's name will be incorporated into the official race title, the Crown Royal Presents the Jeff Kyle 400 at the Brickyard.
