GARY — A marketing professor at Indiana University Northwest’s School of Business and Economics has been named Small Business Advocate of the Year by the Northwest Indiana Small Business Development Center.

Since 2012, Subir Bandyopadhyay, Ph.D., has played a key role in the school’s organization of workshops aimed at helping local nonprofit organizations improve their communication strategies. Sessions conducted by Bandyopadhyay examined how to develop cost-effective branding strategies, how to make cost-effective use of social media, and how to develop marketing plans tailored for specific businesses or industries.