Report finds betting at sportsbooks in Indiana off to strong start • Northwest Indiana Business Magazine
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Report finds betting at sportsbooks in Indiana off to strong start

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Response has been strong to legalized sports betting in Indiana's casinos.

Analysts from said Indiana retail sportsbooks accepted $35.2 million in bets in September, producing $8.6 million in adjusted gross revenue for the state’s sportsbooks. With Indiana’s 9.5% tax, the state received $813,103 in tax revenue for the month.

“Indiana’s sportsbooks are in their infancy, but their ability to capitalize on the Chicago market did not take long to produce dividends,” Dustin Gouker, lead analyst for “This is the largest handle we’ve seen in a state’s first month of legal sports betting, and it happened without the benefit of online sports betting, which didn’t launch until October. That is a testament to Indiana’s existing infrastructure.”

Indiana’s $35.2 million handle was more than the $25.8 million Pennsylvania’s retail sportsbooks generated in August, but less than the $44.4 million bet in-person in New Jersey, said. More than half of all September bets in Indiana were on football, and neither Pennsylvania nor New Jersey had the benefit of the NFL in August.

Indiana’s launch of online betting in October signals rapid growth in the coming months, said. Nearly 80% of all bets in New Jersey are made online, and Indiana will eventually take most of its bets online as well.

“Indiana showed in its first month a familiar pattern where football betting is far and away the main driver in the industry,” said Kim Yuhl, analyst for “The ability to make online and mobile bets, though, should send the state’s handle into a new stratosphere. Indiana is clearly on a trajectory to become one of the country’s largest legal sports betting markets.

One of the chief reasons Indiana has so much potential is its proximity to Chicago, in addition to large markets in Ohio and Kentucky, said.

Horseshoe Hammond, near Chicago, generated an Indiana-best handle of $8.98 million, yielding $2.1 million in revenue. Ameristar Casino in East Chicago was second with a $5.4 million handle, producing a $1.3 million win.

Ameristar edged Hollywood Lawrenceburg, near Cincinnati, which accepted $5.2 million in bets and won $1.2 million. They were followed by:

  • Harrah's Hoosier Park ($4.3 million handle, $1.31 win)
  • Blue Chip Casino ($3.8 million handle, $957,470 win)
  • Indiana Grand ($3.6 million handle, $764,908 win)
  • Tropicana Evansville ($1.1 million handle, $301,231 win)
  • Caesars Southern Indiana ($1.1 million handle, $293,348 win)
  • Belterra Casino ($709,219 handle, $133,352 win)
  • French Lick Resort ($939,222 handle, $217,523 win)


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