Lakeshore 89.1 gets new campaign • Northwest Indiana Business Magazine

Lakeshore 89.1 gets new campaign

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HOBART – V as in Victor, a creative agency, has developed the new advertising campaign for The Lakeshore 89.1 FM.

The ads emphasize the public radio station’s role as “The Voice of Northwest Indiana.” The campaign emphasizes the station’s focus on news, sports, traffic and weather.

“We are experienced in building the brands of strong local organizations,” said Matt Valuckis, founder and principal designer of V as in Victor. “We support the mission of Lakeshore Radio in the community, and are pleased to work with the station to see it continue to grow.”





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