GARY – The Indiana University Northwest School of Business and Economics and the Northwest Indiana Small Business Development Center will hold a workshop on branding strategies for small businesses. It will be from noon to 4 p.m. Wednesday, March 21 at the Dunes Medical/Professional Building, 3400 Broadway.
The event will focus on creating cost-effective branding tactics through a step-by-step template while exploring media options to help maximize exposure. Subir Bandyopadhyay, professor of marketing, will conduct the session.
For more information, call (219) 644-3513.
