Hoosier Racing Tire Corp.'s John DeSalle named first executive engineer in residence at Notre Dame’s iNDustry Labs • Northwest Indiana Business Magazine

Hoosier Racing Tire Corp.’s John DeSalle named first executive engineer in residence at Notre Dame’s iNDustry Labs

John DeSalle
John DeSalle

John DeSalle, president of Hoosier Racing Tire Corp., will serve as the first executive engineer in residence in the University of Notre Dame’s newly created iNDustry Labs.

The iNDustry Labs is a university-wide platform designed to connect cutting-edge research facilities, experiential learning programs and dedicated expertise to regional industry and educational partners, according to the University of Notre Dame.

The lab serves as the foundation for the South Bend-Elkhart Labs for Industry Futures and Transformation (LIFT) Network and supports its goal of creating a competitive advantage for businesses in the greater South Bend area. It also will serve as a front door to Notre Dame for industry partners and other LIFT Network members.

“I’m a firm believer in our region and the great people who live and work here,” DeSalle said. “I’m excited about the unlimited possibilities of the LIFT Network and iNDustry Labs and their potential to further transform this South Bend-Elkhart region that we call home.”

LIFT was established in April with a $42.4 million grant to Notre Dame from the Lilly Endowment to spark a more prosperous, resilient and skilled region.

As an executive engineer in residence, DeSalle will serve as a translator and bridge builder who will regularly visit companies, articulate industry challenges and identify available resources through the LIFT Network to help drive regional industry advancement.

DeSalle began his career with Lakeville-based Hoosier in 1988, developing radial race tire technology. Hoosier produces high-performance racing tires.

Pete McCown, a member of the South Bend-Elkhart Regional Partnership and president of the Community Foundation of Elkhart believes DeSalle was the right choice to serve as the first executive engineer in residence for iNDustry Labs.

“John has a stellar reputation in our region and has demonstrated his commitment to advancing the South Bend-Elkhart region through his involvement with both the Regional Development Authority and the South Bend-Elkhart Regional Partnership,” he said.


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