Discussion on digital marketing strategies focus of Crossroads chamber program Feb. 16 • Northwest Indiana Business Magazine

Discussion on digital marketing strategies focus of Crossroads chamber program Feb. 16

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With the pandemic driving more business activity virtual, a panel of marketing experts will discuss the importance of boosting digital marketing strategies to grow brand awareness.

The panel discussion is set from noon to 1 p.m. and will be offered through a Zoom broadcast. Registration is required to receive the meeting link.

The marketing panel will be moderated by Mont Handley, entrepreneur-in-residence and associate director of the Commercialization and Manufacturing Excellence Center at Purdue University Northwest. Panelists include Lisa Fronek, owner of Generate Sales & Marketing Solutions; Heather Beccera, chief marketing officer at the South Shore Convention and Visitors Authority; and Joseph Skibbie, digital marketing expert and president of JRS Mar/Com.  

Additional information is available on the chamber’s website.

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