Marketing Strategies

Reaching consumers through social media, public relations and word of mouth. by Jane Bokun Successfully marketing your company is one of the most important business goals your company can achieve. Some companies send out more than 8,000 emails per day, while others prefer to send information through the mail. Still others use social media. Whatever […]

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A Special Place

Gary’s U.S. Steel Yard, home of the RailCats, where a child’s game is a way of life. by Ben Smith Dreams are not born here, not in this small gem of brick and wrought-iron, not in this lovely green space springing up in the lee of toll roads and train tracks and belching smokestacks. Dreams

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The Brains for Business

Campuses taking the lead in encouraging innovation and entrepreneurship. by Shari Held Education and entrepreneurship. It’s a winning combination that’s only going to become more prominent in years to come. Institutions of higher education are teaching students the skills they need to start their own small businesses so they earn a livelihood or maybe even

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Hoosier Spring Co.

SBA recognizes Mike Suth as Indiana Small Business Person of the Year. by Jerry Davich Regardless of topic surrounding his family’s award-winning, third-generation business, Greg Suth always springs back to his father. “My dad was never afraid to roll up his sleeves and work next to his employees, grinding, deburring and inspecting our products,” Suth

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“Open for Business”

Businesses that had been on the sidelines are ready to expand or relocate and the region is ready. by Heidi Prescott Wieneke When Urschel Laboratories decided it needed to construct a new corporate campus with a manufacturing plant, the Valparaiso-based company embarked on an extensive search for a location. Urschel needed to find the right

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Little City By the Lake

Whiting celebrates its 125th year with a long list of big plans. by Michael Puente The great city planner Daniel Burnham once said, “Make no little plans; they have no magic to stir men’s blood.” Burnham was referring to the big city of Chicago, but his words could easily be applied to the “Little City

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Safe Haven

Properly insuring your business is a matter of thinking the unthinkable. by Heidi Prescott Wieneke None of us would buy insurance if we didn’t have to. Insurance agents acknowledge this and consumers admit it. And when it’s time to consider coverage, we are bombarded and barraged with advertisements that feature catchy slogans, memorable mascots or

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Accomplished Women

Meet some of the leaders of the region’s community foundations. by Jane Bokun As a woman with a lot of responsibility, Barb Young heads up the Porter County Foundation, which gives out more than $1 million in grants each year. She began her career as a volunteer for Porter County and has been affiliated with

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The Personal Touch

Call pioneers an automated way to keep patients from returning to the hospital. by Shari Held Launched in 2003, HealthCall LLC has successfully transitioned from a fledgling startup, operating on unchartered waters, to an industry leader in automated health care communications. For the past three years it has grown at a rate of 20 percent

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Publisher’s Note – Summer 2014

Changes Bring Opportunities The region’s businesses, such as HealthCall, innovate and thrive. The health care industry, like it or not, has been greatly impacted by the Affordable Care Act. And with the ongoing changes, opportunities grow for aspiring entrepreneurs, such as Dan Hayes, whose HealthCall LLC creates software products designed to help contain costs and

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