How to maximize event marketing
Tristen Kerwin, vice president of business development at Generate Sales and Marketing, shares tips on making the best of leads from expos, trade shows and fairs.... Read more.
Tristen Kerwin
Author
Vice President of Business Development - Generate Sales and MarketingWith over a decade of experience in business development, organizational leadership and strategic marketing, Tristen Kerwin serves as the vice president of business development at Generate Sales and Marketing. In this role, she leads the creation of tailored promotional product strategies that help clients stand out at events, increase brand visibility, and drive measurable results. Her journey with Generate began over 10 years ago, where she developed expertise in event marketing, promotional branding and client engagement. After five years with the company, she transitioned into nonprofit leadership, where she broadened her perspective, honed her executive leadership skills, and deepened her commitment to purpose-driven strategy. Returning to Generate in 2025, she brings a rare combination of marketing expertise and executive leadership, offering clients solutions that are both creative and strategically sound.View all posts