Changing technology is part of our work and home lives. We seemingly are trying out new apps, software and computer solutions daily.
Some advances stick while others go the way of the dinosaur — Blackberries come to mind. Social media on the other hand has significantly changed our lives and looks like it is here to stay — at least for now.
Artificial intelligence is the next big promise to make work easier and more efficient. Burke Costanza & Carberry Partner Chad Nally takes a look at best practices in our Viewpoint column.
But some business leaders are concerned AI will negate the personal touch. Relationships have been and always will be the secret to success. The question is how best to make and maintain them.
In our cover story, bankers resoundingly say customer relations are the key to building a business. They believe community is built one business at a time. Learning about their clients’ lives and responsibilities make bankers better advocates for financial stability.
Although, networking doesn’t always have to happen in person.
Our marketing story explores ways to embrace the latest tools for building clientele, while still honoring traditional ways to engage new and existing customers. Boots on the ground might include in-person visits and regular monitoring of social media accounts.
Social media has changed the way we do many things, including new options to waste a lot of time. Employers are taking notice and either developing or enforcing workplace policies for social media use.
That brings me to our small business story, which explores franchising as a pathway to small business ownership. Entrepreneurs seek these opportunities, so they have control of their schedules and financial futures.
We also take a look at the Future of Elkhart and talk to Wightman’s new president about becoming the leader of the company where he started his career.
Then there’s Around the Clock Ambulance, which is on the fast track to expansion. Learn how to become an advocate for children through the CASA program. And, just for fun, meet a few women who roller derby in their off hours. Enjoy this issue!
— Heather Pfundstein, publisher/editor
Read more stories from the current issue of Northwest Indiana Business Magazine.
