HAMMOND – Hammond Mayor Thomas M. McDermott, Jr., and South Shore Convention and Visitors Authority President and CEO Speros A. Batistatos announced a new partnership between the Hammond and the South Shore CVA to collect data on attendees of the annual Festival of the Lakes, a five-day festival at Wolf Lake Memorial Park in Hammond.
“This is the 10th annual Festival of the Lakes and the information we will be collecting will help us take this event to the next level,” stated McDermott.
The partnership will include both entities working to gather demographic information each night of the festival. According to Batistatos, this information will allow Hammond to make better decisions regarding allocation of sponsorships, advertisement and how funds are spent on musical entertainment.
The collection of data will also help the City of Hammond decide which musical acts to seek-out, while understanding how money can more efficiently be spent.
