Illinois-based Pulse Technology has expanded its audio-visual offerings by creating a separate AV division and introducing two new programs.
The new business model offerings include CRaaS (Conference Room as a Service) and AVaaS (Audio-Visual as a Service).
Under this umbrella, the work includes digital signage, video walls, LED walls and scoreboards. The company has provided AV services for some time, but initially the work fell under the IT department.
“Our concept changes AV from a commodity, if it breaks, fix it or replace it, to an ongoing monthly business model, introducing CRaaS and AVaaS,” said Vince Miceli, Pulse Technology vice president of technology, in a press release. “The programs are based on the SaaS (Software as a Service) idea.”
Pulse Technology’s AV team will work with clients with ongoing needs for a conference room and manage the client’s AV needs, providing hardware, software, service, labor and ongoing maintenance.
The division is led by Pulse Technology team member Paul Miceli, who serves as director of audio-visual. His plans are to increase the number of CRaaS and AVaaS clients. The models are applicable for both indoor and outdoor venues. Their AV work includes Schaumburg, IL Boomers scoreboard, a water park center for the Village of Elk Grove and Olympic Park.
“In particular, the CRaaS model helps make smart rooms and is becoming popular,” Paul Miceli said. “With video walls and other smart features, AV brings conference rooms to life with large, crystal clear images for business and recreation.”
Initial reaction to the move has been positive.
“We find what the customer wants; use the technology to meet that need; we design it and put it together,” Paul Miceli said.
Pulse Technology is working with AV clients in the government, corporate and educational sectors.
“We have built our business over these seven decades by listening to what our customers need, and where it makes sense, adding services to meet those needs,” Chip Miceli, Pulse Technology CEO, said. “The separate AV department is another example of our growth model. We look forward to providing these needed services to customers across a wide range of industries.”
Pulse Technology is the re-branded name for Des Plaines Office Equipment, McShane’s and Kramer Leonard. The company has locations in Merrillville, IN, Schaumburg, IL and also serves the Brookfield, WI area.
