The Valparaiso-based Barbauld Agency received a 2024 Summit Marketing Effectiveness Award in the Health care/Medical Industry.

The award marks the agency’s 23rd Summit International Award, the seventh for marketing effectiveness.

The Barbauld Agency received the recognition for its marketing campaign: Orthopedic Urgent Care: Here When You Need It. The campaign involved billboards, direct mail, digital and social media ads, video and a microsite showcasing Lakeshore Bone & Joint Institute’s orthopedic urgent care services.

“We are honored to receive such a prestigious award for our efforts to promote the outstanding services offered by Lakeshore Bone & Joint,” said Chris Barbauld, The Barbauld Agency president, in a press release. “Our team is not only grateful for this recognition, but it also inspires us to help our clients grow.”

The Summit Awards recognize web, design, video advertising, interactive, mobile and social marketing from creative agencies worldwide. The organization received 1,500 entries from 10 countries for the 2024 awards season. Only 7.5% of entries achieved winning status.

“The Summit Marketing Effectiveness Award recognizes campaigns that create measurable impact by influencing opinions, driving change, or reinforcing key beliefs,” Summit International Awards wrote in its award letter. “Our rigorous judging process identifies work that exemplifies marketing excellence and effectiveness, setting a benchmark for success in the field.”

The Barbauld Agency offers digital advertising, website design, content creation, SEO, social media management and brand development. The agency was founded in 2009.