Merrillville-based Lakeshore Public Media will participate in a program to transform its digital operations.
Lakeshore Public Media will join 50 public media stations across the nation in the Digital Transformation Program. The Poynter Institute developed the virtual program to educate and assist public media senior leaders and their staff.
“It is a great honor to be selected for the Digital Transformation Program,” said Chuck Roberts, Lakeshore Public Media president and CEO, in a press release. “There are great things going on here at Lakeshore Public Media. This program will help to take them to the next level on our digital platforms and create more opportunities to interact with the communities of Northwest Indiana.”
The Corporation for Public Broadcasting (CPB) is funding the program. The program includes online coaching and training for Roberts and up to six other staff members. In 2022-23, 79 public media entities and 458 station personnel participated in the Digital Transformation Program.
“CPB is committed to advancing innovation,” Patricia Harrison, CPB president and CEO, said.
The Digital Transformation Program aims to help stations accelerate their digital development. It shares best practices for achieving audience and revenue growth. The program includes one-on-one and peer group coaching sessions, educational webinars, work exercises and resource materials.
“We’re proud to be able to help these stations transform to a more audience-first, digital focus and build deeper connections with their community as well as grow revenues to strengthen their financial foundations,” Neil Brown, Poynter Institute president, said.
Lakeshore Public Media has provided public broadcasting for Northwest Indiana and the Chicagoland area since 1987. It broadcasts on the radio at 89.1 FM and over the air on channel 56.
