Viewpoint: Historic inflation, labor shortage forcing businesses to raise prices • Northwest Indiana Business Magazine

Viewpoint: Historic inflation, labor shortage forcing businesses to raise prices

Record low unemployment may mean good news for American job seekers, but coupled with stubbornly high inflation, companies are being forced to make difficult choices to stay afloat, including continuing to pass on increased operating costs to consumers.

Bill Stoller
Bill Stoller

This fact is according to a survey from The Harris Poll commissioned by Express Employment Professionals. The survey of 1,002 U.S. hiring decision-makers was conducted Dec. 1 through 15, 2022.

Over the past few years, companies have had firsthand experience with a variety of obstacles — a global pandemic, inflation, labor shortages and even the fear of a recession. Unfortunately, they still may be witnessing the effects of some of these challenges in the years to come, one of which is the labor shortage.

Apart from having an impact on hiring, companies say that if the labor shortage continues, they will have to raise prices (30%). Around 3 in 10 also report their company plans to absorb some of the additional costs (29%), adopt new technology to automate tasks/processes (27%) or outsource a portion of their work (27%) as a result.

Another challenge that may impact companies in the future is inflation. In the first half of 2022, nearly all hiring managers (92%) said their companies had been impacted by the rise in inflation, with nearly two-thirds (65%) reporting it had a major/moderate impact on their company.

As a result, companies said they had to raise prices (40%) or absorb some of the additional costs (39%). In line with these sentiments, hiring managers report that if inflation continues, their companies are planning to raise prices (43%), absorb some of the additional costs (31%), adopt new technology to automate tasks/processes (23%), reduce staff (19%) or outsource a portion of their work (19%).

Inflation impacts

“If high inflation continues, my clients will have to find ways to cut costs in other areas,” said Mike Nolfo, Express Employment Professionals franchise owner in New Jersey. “Something has to give. Normally, labor is one of the larger operating expenses, which may translate to price pressure on services and goods.”

In Texas, Express franchise owner Nancy Reed agrees that companies will have to re-evaluate their business strategies if inflation doesn't ease up soon.

“All costs are going up, and they may have to evaluate their structure and payroll budgets,” she said. “We are having to pay higher wages, which means some employers will have to work with fewer employees.”

The high prices aren't showing many signs of budging in the near future, and Reed says it seems like her clients are just trying to push through it.

“Everyone is ready to get our market back to normal after all the challenges during and after COVID-19,” she said. “They are trying to adjust for the increase in their material costs, labor expenses and trying to get products to market as quickly as possible.”

Businesses may have to wait awhile for commodity prices to return to more manageable levels, as Nolfo says he doesn't expect any relief in the next 12 months.

“It seems like everyone is getting used to paying higher prices,” he said. “They may not be happy about it, but they've made adjustments in other areas to deal with the changes.”

Staffing challenges

In addition to inflation struggles, Reed says her staffing business is seeing the effects of the labor shortage like many of the companies she serves.

“If the labor shortage continues, my clients will be forced to find creative ways to get their product to market, such as using automation or being selective with the business they take on,” she said. “Even in our business, we are finding ourselves having to pay higher wages or work with less staff.”

Nolfo sees automation as one solution to the labor shortage but also encourages training employees to create a desirable workforce.

“If you are going to stay in business, you need to adapt,” he said. “The best way to combat the labor shortage is to either automate or train your entry-level workers to fill in the gaps.”

The good news, Nolfo says, is that the labor market seems to be improving, especially in the light industrial sector, as applicants increased 20% year-over-year in January.

“Candidates seem like they are motivated to find work, and our referrals have also increased,” he said. “I think some job seekers are tired of sitting on the sidelines and actually need work right now.”

The latest jobs report shows openings are numerous, which means despite layoffs in certain sectors, many companies are still desperate for workers.

The employment landscape right now is an anomaly as employers struggle to find workers but also face exorbitant costs for talent. Let's hope as the year goes on, more candidates continue to come off the sidelines, ultimately tamping down inflation and market uncertainty.

Express Employment Professionals has 23 Indiana offices, including Elkhart, Schererville, South Bend-Mishawaka and Valparaiso.


  • Bill Stoller

    William H. "Bill" Stoller is chairman and chief executive officer of Express Employment International. Founded in Oklahoma City, Oklahoma, the international staffing franchisor supports the Express Employment Professionals franchise and related brands.

Leave a Comment

Scroll to Top