American Licorice offers new flavors in candy lineup • Northwest Indiana Business Magazine
American Licorice Company

American Licorice offers new flavors in candy lineup

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The La Porte-based American Licorice Co. showcased a new line of products at the 2024 Sweets and Snacks Expo.

The American Licorice Co. is known for its classic candy brands like Red Vines and Sour Punch. The company’s latest creations that debuted at the Sweets and Snack Expo push flavor boundaries.

“We've spent this past year working to redefine the candy experience,” said Kristi Shafer, American Licorice vice president of marketing, in a press release. “The harmonious flavor combinations in our upcoming lineup are so fantastic, we're eager to elevate everyone's candy experience.”

New offerings include the Sour Punch Pickle Roulette Straws and Sour Punch Scorchin' Straws with spicy fruit flavors. Licorice fans can also try Red Vines Movie Mix Twists (Original Red Vines mixed with popcorn flavored Red Vines).

“As we remain adaptive and mindful of ever-evolving candy trends, we're committed to creating mouthwatering treats that surprise and thrill candy fans while remaining true to our iconic history,” Shafer said.

American Licorice’s new lineup will be available soon nationwide.

The American Licorice Co. was founded by Martin Kretchmer, his son Frank Kretchmer and son-in-law Peter Shock in 1914 in Chicago. The company’s first product was Black Licorice Twists. Today, their great grandchildren run the company. American Licorice Co. moved to La Porte in 2005.


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