PNW announces winners of Big Sell competition • Northwest Indiana Business Magazine
PNW Big Sell winners

PNW announces winners of Big Sell competition

PNW Big Sell winners
From right, the PNW Big Sell winners, from first to third, included Jannice Newson, Luis Alvear, and Courtney Stern. (Provided by PNW)

Three finalists in the 12th annual Purdue University Northwest Big Sell competition took home the top prizes.

WJOB and JEDtv featured 12 finalists giving six-minute pitches to a three-member panel of judges on April 29. Three winners were chosen and earned a piece of $14,000 in prizes.

  • Jannice Newson, $10,000, for Lillian Augusta, a plant-based hair extension company.
  • Luis Alvear, $3,000, for AtoB, a software platform for finding carpooling opportunities.
  • Courtney Stern, $1,000, Park Watch, an app that allows drivers to share on-street parking spots.

“We are so excited to see these companies looking to scale their businesses within our entrepreneurship ecosystem,” said Alexandra Moran, clinical instructor of entrepreneurship at PNW, in a press release. The diversity of founders and their companies mirrors our diverse community and we look forward to supporting them as they continue to raise capital.”

Big Sell judges included Nassim Abdi, co-founder of StoryBolt; Kristin Burton, assistant professor of entrepreneurship at PNW; and Stewart McMillan, founder of the Multi Agency Academic Cooperative (MAAC) Foundation.


  • Heather Pfundstein

    Heather Pfundstein is the managing editor of Northwest Indiana Business Magazine and She is an award-winning journalist with more than 25 years of experience in Northwest Indiana and northern Illinois newsrooms. She earned a Bachelor of Science degree in journalism from Southern Illinois University. She has worked for the magazine since 2018.

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