NFL playoffs help Indiana sportsbooks bring in more than $170 million in January • Northwest Indiana Business Magazine
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NFL playoffs help Indiana sportsbooks bring in more than $170 million in January

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Online bettingNFL playoff games in January contributed to shoring up Indiana’s position as the nation’s fourth largest legal sports betting market.

That’s according to analysts at, which reported Indiana's $170.8 million handle in January was up 9.5% from the previous $161.8 million total in December, citing official state data released Feb. 10.

Adjusted gross revenue from those bets was $12.9 million, up 9.3% from $12 million. That yielded $1.2 million in tax revenue for the state, reported.

Indiana retail and online sportsbooks also capitalized on basketball betting. Indiana’s sports betting growth rate could help the state overtake Pennsylvania as the nation's third largest legal sports betting market, according to

“Indiana has built an impressive infrastructure that continues to maximize the market's potential,” said Dustin Gouker, an analyst for “That should help keep the state a step ahead of its competition as neighboring states (including) Michigan prepare for their own launches.”

Interest in college football's national championship game also contributed to increased betting. Basketball brought in $59.8 million in bets, or 35% of the state's handle. Football drew $36.7 million.

Online sportsbooks generated $123.4 million in bets in January. Online betting represented 72.2% of January's handle, up from 69.5% in December. expects more growth for Indiana. PointsBet, BetIndiana, and BetMGM will launch this month, which will bring the state’s number of approved online sportsbook licensees to seven.

Indiana's acceptance of online betting and proximity to Chicago, have fueled the growth in the state’s sports betting market.


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