ATLANTA — First Data Corporation, a global leader in electronic commerce and payment processing, today announced the company has acquired Perka, provider of a smart loyalty program that was named one of the Most Innovative Companies in 2013.1 Perka became a First Data subsidiary on Oct. 4, 2013, and continues to operate autonomously as an innovative entrepreneurial company led by its current management and product development team. Financial terms of the deal were not disclosed.
Perka is a mobile marketing and consumer loyalty platform that helps small to medium-sized merchants engage their customers with location-based smartphone apps. The Perka Punchcard service and Perka Flexpoints for retail stores and sit-down restaurants deliver sustainable and highly personal marketing and incentive programs to consumers. The cloud-hosted platform features merchant-validated transactions, triggered offers, mobile messaging, and retail customer relationship data for the merchant.