Effective branding can help you boost this important metric. In boardrooms across the nation, CEOs and their teams discuss the metrics of success. A key measure often analyzed is Share of Wallet, the percentage consumers spend on you vs. your competitors. Rarely discussed, though, is Share of Mind. It is an easy metric to determine […]
Area construction and real estate firms bask in regional recognitions. We at Northwest Indiana Business Quarterly are proud of the recognition bestowed on area construction and real estate companies by their colleagues and the industry. Here is a sampling of honors received over the past 12 months. The American Group of Constructors Inc., Hammond, 2011
Demand for consumer goods slowing down. by Michael J. Hicks The economy of Northwest Indiana faces some difficult challenges through the coming year. The single biggest factor facing the region is an impending slowdown for the demand in consumer goods that will reverse the trend of recovery the region has so recently enjoyed. The dominance
Women business leaders are taking a proactive approach to educating themselves on the financial requirements, bid process and political aspects of business developments. Women business owners are a unique breed-with characteristics that are both consistent and contradictory-and the business world is taking notice. On one hand, they may be strong and courageous in negotiating a
Our readers suggest some of the region’s standouts in medical care. Thousands of people work in health care across Northwest Indiana, serving patients at hundreds of different sites of care. They’re all helping patients get healthy and hopefully stay that way. We wanted to find out who is exceptionally good at doing so, and who
Area colleges take their cues from the real world. by Shari Held Upcoming grads can breathe a little easier. Their odds of snagging a job upon graduation, while not as good as five years ago, are certainly better than last year. Statistics compiled by the National Association of Colleges and Employers and the Collegiate Employment
Across the region, thousands of businesses have a woman at the helm. by Rick A. Richards Surviving in business is tough no matter who you are. Toss in a sluggish economy, political uncertainty and a legislative landscape that could include higher taxes and it’s a wonder anyone would want to take on the challenge. Now,
Our annual roundup of answers to business law queries. by Michael Puente Summer is the time for beaches, backyard barbeques and just having fun. But it’s also a time for Hoosiers to adjust to new laws passed by the Indiana General Assembly back in the spring. Indiana has a host of new laws – namely
Northwest Indiana has been a brawny region for generations, with an image led by steel manufacturing. In the coming years, it may become just as famous for its brains. by Rick A. Richards Northwest Indiana is known for a lot of things – steel mills, urban sprawl and traffic jams, but soon the list could
Salon and spa owner fashions an attractive business story. by Rick A. Richards Keeping up with Patti Kobe isn’t easy. She drives herself hard to succeed and the growth of her salon and spa business offers plenty of proof that her formula of pushing herself to the limit is paying dividends. After working as a
